Art Of Value

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An Accountant Learns to Value Price with Josh Zweig – 027

January 6, 2015 by Kirk Bowman 2 Comments

An Accountant Learns to Value Price with Josh Zweig

Josh Zweig is a the founder of LiveCA, an online accounting firm in Canada. His goal is to serve his customers from anywhere in the world with only a backpack. Learning to Value Price What is the most important thing you can share about pricing? Pricing is a skill that gets better as you practice. How did […]

Filed Under: Accounting, Episodes, Switching Tagged With: Accounting, Options, Value conversation

The Most Important Thing About Pricing Vol. 1 – 026

January 1, 2015 by Kirk Bowman Leave a Comment

The Most Important Thing About Pricing Vol. 1

Happy New Year! At beginning of each show I ask the same question, What is the most important thing you can share about pricing? After 20 interviews, I have compiled the answers into a best-of show. Defining Value Pricing Ed Kless, VeraSage Institute – Entrepreneurs continue the work of creation. Melissa Hawks, Hawks & Rock – Your brand has a story and […]

Filed Under: Episodes, Switching Tagged With: Positioning, Self-confidence, Value conversation

Creating Value With Crowd Funding with Jared Easley – 025

December 30, 2014 by Kirk Bowman 2 Comments

Creating Value With Crowd Funding with Jared Easley

Jared Easley is host of the Starve the Doubts podcast. (Kirk was interviewed on episode #82.) He is also co-founder of Podcast Movement, the first conference exclusively for podcasters. Validate the Idea First What is the most important thing you can share about pricing? Validate your idea. Market before you manufacture. What are some ways to validate your idea? Create an Eventbrite page to […]

Filed Under: Creative, Episodes Tagged With: Internet marketing, Positioning, Self-confidence

A Designer’s View of Value Pricing with James Dalman – 024

December 23, 2014 by Kirk Bowman Leave a Comment

A Designer's View of Value Pricing with James Dalman

James Dalman is a designer who sells on value. He also leads HappyJoe.org, a non-profit to help veterans get jobs in the technical workplace after returning from service. What is the most important thing you can share about pricing? Pricing is about selling the value. Value is not determined by what the salesperson believes; it is […]

Filed Under: Episodes, Positioning Tagged With: Creative agency, Self-confidence, Web development

How to Have a Value Conversation with Dan Morris – 023

December 16, 2014 by Kirk Bowman Leave a Comment

How to Have a Value Conversation with Dan Morris

Dan Morris runs an accounting company and loves to ask, “What if?” He thinks of himself as the rudder to help his customers think strategically. What is the most important thing you can share about pricing? Always remember that whatever the price, the price to the customer has to be less than the value they receive. […]

Filed Under: Accounting, Episodes, VeraSage Tagged With: Accounting, Value conversation, VeraSage

Value Pricing Services for WordPress with Matt Medeiros – 022

December 11, 2014 by Kirk Bowman 1 Comment

Value Pricing Services for WordPress with Matt Medeiros

Matt Medeiros is co-owner of a web agency, host of a podcast and developer of WordPress plugins. In this episode, he talks about determining value and pricing services for WordPress projects. What is your opinion of pricing services in the WordPress space? For services, first and foremost be confident in what you can provide. Positioning is very important – what […]

Filed Under: Episodes, Software, WordPress Tagged With: Creative agency, Web development, WordPress

A Car Salesman Learns to Value Price with Matt Medeiros – 021

December 9, 2014 by Kirk Bowman 2 Comments

A Car Salesman Learns to Value Price with Matt Mederios

Matt Medeiros is co-owner of a web agency, host of a podcast and developer of WordPress plugins. In this episode, he talks about his experience in car sales and pricing products. What have you learned about selling and pricing from car sales? Selling cars can help you learn to listen and how to deal with “tire kickers.” You can […]

Filed Under: Episodes, Software, WordPress Tagged With: Creative agency, Web development, WordPress

Find Your Why and Price Accordingly with Sean Nisil – 020

December 2, 2014 by Kirk Bowman Leave a Comment

020 - Find Your Why and Price Accordingly with Sean Nisil

Sean Nisil is a fee-based financial advisor, whose mission is to help people to live their ideal life now and in retirement. What is the most important thing you can share about pricing? Clarity: What am I, as a service professional, going to be providing and setting the expectation clearly. Compensation as a financial advisor can […]

Filed Under: Accounting, Episodes Tagged With: Positioning, Self-confidence, Value conversation

Pricing Tips From Real Estate with Casey Lewis – 019

November 27, 2014 by Kirk Bowman Leave a Comment

Pricing Tips From Real Estate with Casey Lewis

Casey Lewis is a consultant, helping people get out of debt. Additionally, he is a real estate agent. This episode shows his perspective on value in those areas. What is the most important thing you can share about pricing? If you can’t help solve a problem or add value, it is OK to walk away […]

Filed Under: Creative, Episodes Tagged With: Freelancing, Positioning, Self-confidence

The Internal Perspective of Value Pricing with Kirk Bowman – 018

November 25, 2014 by Kirk Bowman Leave a Comment

The Internal Perspective of Value Pricing with Kirk Bowman

In this episode, Wes McClure continues the interview with Kirk, discussing how he uses value pricing from the perspective of a business owner and with his team. How do you ensure your team understands value? Talk about it all the time. Learn from experience. Team members can shadow on a call to learn. Your team will […]

Filed Under: Episodes, Software, VeraSage Tagged With: Project management, Software development, Value conversation

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