Josh Zweig is a the founder of LiveCA, an online accounting firm in Canada. His goal is to serve his customers from anywhere in the world with only a backpack. Learning to Value Price What is the most important thing you can share about pricing? Pricing is a skill that gets better as you practice. How did you first get exposed to value pricing? He was seeking a better way to price and found a mentor to expose him to value pricing. What is the difference between … [Read more...]
The Most Important Thing About Pricing Vol. 1 – 026
Happy New Year! At beginning of each show I ask the same question, What is the most important thing you can share about pricing? After 20 interviews, I have compiled the answers into a best-of show. Defining Value Pricing Ed Kless, VeraSage Institute - Entrepreneurs continue the work of creation. Melissa Hawks, Hawks & Rock - Your brand has a story and that story has value. Wes McClure - Step back and make a commitment to value. Jon Lax, Teehan+Lax - Value pricing is a … [Read more...]
Creating Value With Crowd Funding with Jared Easley – 025
Jared Easley is host of the Starve the Doubts podcast. (Kirk was interviewed on episode #82.) He is also co-founder of Podcast Movement, the first conference exclusively for podcasters. Validate the Idea First What is the most important thing you can share about pricing? Validate your idea. Market before you manufacture. What are some ways to validate your idea? Create an Eventbrite page to see if people will pay for it. Use Ritetag to research the hash tags that … [Read more...]
A Designer’s View of Value Pricing with James Dalman – 024
James Dalman is a designer who sells on value. He also leads HappyJoe.org, a non-profit to help veterans get jobs in the technical workplace after returning from service. What is the most important thing you can share about pricing? Pricing is about selling the value. Value is not determined by what the salesperson believes; it is what the customer perceives it is. To sell value, a good salesperson uncovers the benefits the customer is looking for and the emotions behind it - and … [Read more...]
How to Have a Value Conversation with Dan Morris – 023
Dan Morris runs an accounting company and loves to ask, "What if?" He thinks of himself as the rudder to help his customers think strategically. What is the most important thing you can share about pricing? Always remember that whatever the price, the price to the customer has to be less than the value they receive. The price received by the producer has to be more than the psychological and physical cost to the producer. The basics for a good value conversation include … [Read more...]
Value Pricing Services for WordPress with Matt Medeiros – 022
Matt Medeiros is co-owner of a web agency, host of a podcast and developer of WordPress plugins. In this episode, he talks about determining value and pricing services for WordPress projects. What is your opinion of pricing services in the WordPress space? For services, first and foremost be confident in what you can provide. Positioning is very important - what do you do? Be to yourself. Make sure the customer is a fit and then have a value conversation with them. To get … [Read more...]
A Car Salesman Learns to Value Price with Matt Medeiros – 021
Matt Medeiros is co-owner of a web agency, host of a podcast and developer of WordPress plugins. In this episode, he talks about his experience in car sales and pricing products. What have you learned about selling and pricing from car sales? Selling cars can help you learn to listen and how to deal with "tire kickers." You can develop a niche even in the car sales. How does value influence a conversation you have with a customer? Explain your experience to help the customer … [Read more...]
Find Your Why and Price Accordingly with Sean Nisil – 020
Sean Nisil is a fee-based financial advisor, whose mission is to help people to live their ideal life now and in retirement. What is the most important thing you can share about pricing? Clarity: What am I, as a service professional, going to be providing and setting the expectation clearly. Compensation as a financial advisor can be commission or fee-based. The fee-based model allows the customer to understand the service being offered, how much it will cost and what the value … [Read more...]
Pricing Tips From Real Estate with Casey Lewis – 019
Casey Lewis is a consultant, helping people get out of debt. Additionally, he is a real estate agent. This episode shows his perspective on value in those areas. What is the most important thing you can share about pricing? If you can't help solve a problem or add value, it is OK to walk away from a sale. Sometimes the best way to serve a customer is to not serve them. How does pricing work in residential real estate? Real estate agents can charge the percentage they … [Read more...]
The Internal Perspective of Value Pricing with Kirk Bowman – 018
In this episode, Wes McClure continues the interview with Kirk, discussing how he uses value pricing from the perspective of a business owner and with his team. How do you ensure your team understands value? Talk about it all the time. Learn from experience. Team members can shadow on a call to learn. Your team will challenge you. Have a pricing council. We ask subcontractors for a fixed price, but they are usually providing an effort-based price. The more people … [Read more...]
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