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Does Technology Replace or Liberate? with Jeff Kofman – 123

November 30, 2017 by Kirk Bowman Leave a Comment

Does Technology Replace or Liberate You? with Jeff Kofman

In this episode, Jeff Kofman and I discuss his journey from journalism to tech startup CEO. Jeff explains how he came up with the idea for Trint.com, an AI (artificial intelligence) transcription service. He then shares insights into the pricing strategy for their SaaS (software as a service) product.

Filed Under: Episodes, Positioning

The Impact of Technology on Value with Joe Woodard – 120

October 31, 2017 by Kirk Bowman Leave a Comment

The Impact of Technology on Value with Joe Woodard

In this episode, Joe Woodard and I explore the impact technology has on the value you create for your customer. Joe explains why, although you cannot ignore technology, it is only a tool to achieve the desired outcome for your customer. Then, we explore the theme Rise of the Machines for Scaling New Heights 2017.

Filed Under: Accounting, Episodes, Positioning

Pricing, Procurement & the Ad Agency with Tom Lewis – 119

May 10, 2017 by Kirk Bowman 3 Comments

Pricing, Procurement & the Ad Agency with Tom Lewis

In this episode, Tom Lewis and I discuss the state of value pricing in advertising in the United Kingdom. Our conversation explores having an effective value conversation with procurement. Then, he shares insights from the keynote speakers at the 2017 IPA conference in London.

Filed Under: Creative, Episodes, Positioning

Be Nice: The Rules of Customer Service with Lee Cockerell – 109

December 26, 2016 by Kirk Bowman Leave a Comment

Be Nice: The Rules of Customer Service

Lee Cockerell was a guest a previous episode of the Art of Value Show. At the end of that show, Lee suggested we do another interview to discuss the rules of customer services from his book The Customer Rules. While we will not cover all 39 rules, we will cover a dozen or so during this […]

Filed Under: Episodes, Positioning

Align Value with Your Target Market with Aaron Vidas – 108

December 19, 2016 by Kirk Bowman Leave a Comment

Align Value with Your Target Market with Aaron Vidas

Aaron Vidas is the founder of StrategyBox, a marketing consultancy for $50M companies. In this episode, we discuss realigning your value proposition with a new target market. In the first segment, Aaron explains how he realized he was not aligned and the steps he took to change it. In the next segment, we explore how […]

Filed Under: Creative, Episodes, Positioning

Revenue Generation for Ecommerce with Kurt Elster – 106

December 5, 2016 by Kirk Bowman Leave a Comment

Revenue Generation for Commerce with Kurt Elster

Kurt Elster is an e-commerce consultant who specializes in the Shopify platform. He is a founder and partner at EtherCycle, and host of the Unofficial Shopify Podcast. He earned his MBA from Illinois Institute of Technology. Kurt is a newlywed, and the theme for his wedding was “Day of the Dead,” the Mexican version of Halloween. […]

Filed Under: Episodes, Positioning

How to Create Value Through Positioning with Philip Morgan – 084

February 16, 2016 by Kirk Bowman Leave a Comment

How to Create Value Through Positioning with Philip Morgan

Philip Morgan helps custom software shops get more leads without hiring a salesperson. He does this by helping refine their positioning and create effective content marketing systems. He is the author of two books, The Positioning Manual for Technical Firms, and The Positioning Strategy Guide. Philip describes himself as an introvert who specializes in marketing for introverts. […]

Filed Under: Episodes, Positioning

Picking Your Value Lane with Jeffrey Shaw – 082

February 4, 2016 by Kirk Bowman Leave a Comment

Picking Your Value Lane with Jeffrey Shaw

Jeffrey Shaw is the go-to portrait photographer for exclusive clientele. His portraits have been featured on The Oprah Winfrey Show, in O Magazine and People, and on CBS News. He is a business coach who serves massively talented creatives who struggle with the business side. He lives on an island just off Manhattan, New York, and gets […]

Filed Under: Episodes, Positioning Tagged With: Guarantee, Photography, Positioning

Creating Value Through Public Relations with Josh Elledge – 077

December 29, 2015 by Kirk Bowman Leave a Comment

Creating Value Through Public Relations with Josh Elledge

Josh Elledge is the Founder and Chief Executive Angel at SavingsAngel.com, whose mission is to help families save money and build wealth. He has appeared on radio and TV over 1000 times and has a syndicated news column with 1.5 million readers. As a result of his media experience, he created UpendPR.com where he shares how […]

Filed Under: Episodes, Positioning Tagged With: Branding, Creative agency, Positioning

Using Value to Steal the Show with Michael Port – 063

September 22, 2015 by Kirk Bowman Leave a Comment

Using Value to Steal the Show with Michael Port

Michael Port is the author of six books and a New York Times best-selling author. The Boston Globe commented, “He is an uncommonly honest author.” He has been called a marketing guru by the Wall Street Journal and a sales guru by The Financial Times. His seventh book, Steal the Show, is due this fall. “Book Yourself […]

Filed Under: Episodes, Positioning Tagged With: Sales, Self-confidence, Value conversation

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