Tom McFarlin is the founder of Pressware, which develops web apps with WordPress. He is also an open source software developer and an editor for Touch Code, an online technology magazine. Tom has been appointed a Microsoft Most Valued Professional 4 years in a row. He has a computer science degree from Georgia Tech. Solving Customer Problems What is the most important thing you can share about pricing? Start by looking at what you need to live, thinking forward into retirement. … [Read more...]
Standardizing Value Through Products with Kai Davis – 058
Kai Davis is an outreach consultant who focuses on building relationships and online community. He is also an e-commerce consultant who helps businesses increase their sales. Previously he was a front-end developer for WordPress and a jazz pianist. He is speaking in September at the Double Your Freelancing Conference. Kai's Value Pricing Journey What is the most important thing you can share about pricing? Price is subjective to each customer. When a customer is evaluating a … [Read more...]
The Story of My Pricing Journey with Carrie Dils – 054
Carrie Dils is a WordPress developer and business consultant, a recommended Genesis developer by StudioPress, and an author of WordPress training courses at Lynda.com. Personally, she is a lover of rescue dogs and a craft beer connoisseur. Getting Started in Web Development What is the most important thing you can share about pricing? Every time she has raised her rates, she has increased the quality of her customers. By charging higher rates, she attracts a different kind of … [Read more...]
Why to Productize Your Consulting with Brian Casel – 040
Brian Casel specializes in launching and bootstrapping businesses. He is the author of Productize, a course to help freelancers turn their custom services into products. He also runs Restaurant Engine, a combination of SaaS and productized service for the restaurant industry. What Is Productized Consulting? What is the most important thing you can share about pricing? Pricing is more art than science. How does the customer view pricing in terms of the value received? Do … [Read more...]
Pricing the First WordPress Host with Joshua Strebel – 039
Joshua Strebel is a husband, a father and co-founder and CEO of Pagely, the first managed WordPress hosting company. He graduated college on a Friday, got married on a Saturday and started his business 90 days later with the leftover honeymoon money. Pricing WordPress Hosting What is the most important thing you can share about pricing? Always charge more. Charge what the market will bear - your price is always too low. Pricing lets you choose your customer and assign a … [Read more...]
A Designer’s View of Value Pricing with James Dalman – 024
James Dalman is a designer who sells on value. He also leads HappyJoe.org, a non-profit to help veterans get jobs in the technical workplace after returning from service. What is the most important thing you can share about pricing? Pricing is about selling the value. Value is not determined by what the salesperson believes; it is what the customer perceives it is. To sell value, a good salesperson uncovers the benefits the customer is looking for and the emotions behind it - and … [Read more...]
Value Pricing Services for WordPress with Matt Medeiros – 022
Matt Medeiros is co-owner of a web agency, host of a podcast and developer of WordPress plugins. In this episode, he talks about determining value and pricing services for WordPress projects. What is your opinion of pricing services in the WordPress space? For services, first and foremost be confident in what you can provide. Positioning is very important - what do you do? Be to yourself. Make sure the customer is a fit and then have a value conversation with them. To get … [Read more...]
A Car Salesman Learns to Value Price with Matt Medeiros – 021
Matt Medeiros is co-owner of a web agency, host of a podcast and developer of WordPress plugins. In this episode, he talks about his experience in car sales and pricing products. What have you learned about selling and pricing from car sales? Selling cars can help you learn to listen and how to deal with "tire kickers." You can develop a niche even in the car sales. How does value influence a conversation you have with a customer? Explain your experience to help the customer … [Read more...]