Art Of Value

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Narrative Is the Medium for Value with Chris Lema – 101

October 31, 2016 by Kirk Bowman 1 Comment

Narrative Is the Medium for Value with Chris Lema

Chris Lema is a software product strategist and daily blogger at ChrisLema.com. In this episode, we discuss value pricing in the enterprise market and creating membership sites. During the first segment, we explore selling software to large customers through story and value. In the second segment, Chris explains why a subscription service is actually a […]

Filed Under: Episodes, Software, WordPress Tagged With: WordPress

The Mental Health of the Entrepreneur with Cory Miller – 091

April 5, 2016 by Kirk Bowman Leave a Comment

The Mental Health of the Entrepreneur with Cory Miller

Mental health is a tabu subject. And that is exactly why Cory Miller is sharing his story. He went through a divorce, and one of the effects was depression. It affected his ability to lead his team and make decisions in his business. Fortunately, he had an attorney who recognized the symptoms and suggested he see […]

Filed Under: Episodes, Software, WordPress Tagged With: Psychology, Sales, WordPress

Software Development Is A Profession with Tom McFarlin – 076

December 22, 2015 by Kirk Bowman Leave a Comment

Software Development Is A Profession with Tom McFarlin

Tom McFarlin is the founder of Pressware, which develops web apps with WordPress. He is also an open source software developer and an editor for Touch Code, an online technology magazine. Tom has been appointed a Microsoft Most Valued Professional 4 years in a row. He has a computer science degree from Georgia Tech. Solving Customer Problems What is […]

Filed Under: Episodes, Software, WordPress Tagged With: Software development, Web development, WordPress

The Story of My Pricing Journey with Carrie Dils – 054

July 21, 2015 by Kirk Bowman Leave a Comment

The Story of My Pricing Journey with Carrie Dils

Carrie Dils is a WordPress developer and business consultant, a recommended Genesis developer by StudioPress, and an author of WordPress training courses at Lynda.com. Personally, she is a lover of rescue dogs and a craft beer connoisseur. Getting Started in Web Development What is the most important thing you can share about pricing? Every time she […]

Filed Under: Episodes, Software, Switching, WordPress Tagged With: Freelancing, Web development, WordPress

The Real Goal of Value Pricing with Ben Furfie – 049

June 9, 2015 by Kirk Bowman Leave a Comment

The Real Goal of Value Pricing with Ben Furfie

Ben Furfie is a web designer who specializes in front-end development. Business wise, he focuses on lead generation for small to medium size businesses. Technology wise, he uses WordPress and the Genesis framework. He started out as a writer and then began to pick up the technology while working on magazine projects. He recently spoke […]

Filed Under: Episodes, Software, Switching, WordPress Tagged With: Freelancing, Value conversation, WordPress

The Customer’s Perception of Value with Jason Cohen – 047

May 26, 2015 by Kirk Bowman 1 Comment

The Customers Perception of Value with Jason Cohen

Jason Cohen is the founder and CTO of WP Engine. He started the company in 2010, and it has grown to 270 employees in four locations. Over his career, he has started four different companies, both bootstrapped and venture-backed. He also has a start-up incubator in Austin called the Capital Factory. How to Price Intangible […]

Filed Under: Episodes, Software Tagged With: Startup, Value conversation, WordPress

Pricing the First WordPress Host with Joshua Strebel – 039

March 31, 2015 by Kirk Bowman Leave a Comment

Pricing the First WordPress Host with Josh Strebel

Joshua Strebel is a husband, a father and co-founder and CEO of Pagely, the first managed WordPress hosting company. He graduated college on a Friday, got married on a Saturday and started his business 90 days later with the leftover honeymoon money. Pricing WordPress Hosting What is the most important thing you can share about […]

Filed Under: Episodes, Software, WordPress Tagged With: Startup, Web development, WordPress

Value Pricing Services for WordPress with Matt Medeiros – 022

December 11, 2014 by Kirk Bowman 1 Comment

Value Pricing Services for WordPress with Matt Medeiros

Matt Medeiros is co-owner of a web agency, host of a podcast and developer of WordPress plugins. In this episode, he talks about determining value and pricing services for WordPress projects. What is your opinion of pricing services in the WordPress space? For services, first and foremost be confident in what you can provide. Positioning is very important – what […]

Filed Under: Episodes, Software, WordPress Tagged With: Creative agency, Web development, WordPress

A Car Salesman Learns to Value Price with Matt Medeiros – 021

December 9, 2014 by Kirk Bowman 2 Comments

A Car Salesman Learns to Value Price with Matt Mederios

Matt Medeiros is co-owner of a web agency, host of a podcast and developer of WordPress plugins. In this episode, he talks about his experience in car sales and pricing products. What have you learned about selling and pricing from car sales? Selling cars can help you learn to listen and how to deal with “tire kickers.” You can […]

Filed Under: Episodes, Software, WordPress Tagged With: Creative agency, Web development, WordPress

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