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Creating Value With Crowd Funding with Jared Easley

Creating Value With Crowd Funding with Jared Easley – 025

December 30, 2014 by Kirk Bowman 2 Comments

Jared Easley is host of the Starve the Doubts podcast. (Kirk was interviewed on episode #82.) He is also co-founder of Podcast Movement, the first conference exclusively for podcasters.

http://traffic.libsyn.com/artofvalue/025-Creating-Value-With-Crowd-Funding.mp3

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Validate the Idea First

  • What is the most important thing you can share about pricing?
    • Validate your idea. Market before you manufacture.
  • What are some ways to validate your idea?
    • Create an Eventbrite page to see if people will pay for it.
    • Use Ritetag to research the hash tags that are most popular.
    • Ask a question in a Facebook group for your target audience.

Creating Value for Others

  • Why is it so important to create value for others?
    • Value is what you can offer and why people will pay you.
    • Treat people like you want to be treated.
  • What is one of your favorite question to ask to discover value?
    • What questions do you have about this?
  • What are some tips for asking good questions?
    • Start by breaking the ice with the customer.
  • Who is someone you admire that is good at creating value?
    • Donald Kelly host of  The Sales Evangelist podcast
    • Notice your target audience first to create the opportunity for reciprocity.
    • How Value-Based Pricing Increased My Revenue (Kirk was interviewed on episode #32.)

Pricing with Kickstarter

  • Where did you get the idea to use Kickstarter to create a conference?
    • Jared took a course about developing an online business from Noah Kagen.
    • Kickstarter is a great way to spread the word about your idea.
    • Kickstarter creates an opportunity for people to validate your idea financially.
    • Podcast Movement met their minimum financial goal in only 11 hours.
  • How did you create the contribution levels for theKickstarter campaign?
    • Some people simply want to support you because they like you.
    • Research other successful crowd funding campaigns for ideas.
    • Listen to podcasts on crowd funding like Crowd Fund Genius.
    • Use bundles with different levels of value to appeal to different market segments.
  • Did you underprice the first Podcast Movement event?
    • It was intentional. We wanted to create maximum value the first year.

The Value of Networking

  • What is the subject of your book, Podcasting Good to Great?
    • It is primarily about networking for podcasters.
    • It has ideas to help you connect with your audience.
  • How did you decide to price the book?
    • We wanted to make it an easy “yes” when the book launched.
    • Amazon boosted sales through suggestive selling, “customer who bought this, also bought”.
  • What is Business Podcaster Summit?
    • It is the first online conference, by podcasters for podcasters.
    • If three or more people ask you the same question, it is a potential product.
  • What is a story where you created outstanding value for a customer?
    • My book is filled with stories of people I know, who are mentioned by name.

About Jared Easley

  • Host of Starve the Doubts podcast
  • Co-founder of Podcast Movement
  • Served in US Navy at Pearl Harbor as electronics technician
  • Twitter: @jaredeasley

Filed Under: Creative, Episodes Tagged With: Internet marketing, Positioning, Self-confidence

Comments

  1. Jared Easley says

    December 30, 2014 at 12:11 pm

    The show sounds really good Kirk! Thank you so much for this opportunity 🙂

    Reply
    • Kirk Bowman says

      December 31, 2014 at 12:12 am

      You are very welcome. It was an honor to have you on the show. You rocked it!

      Reply

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