Art Of Value

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Why Cash Does Matter with Ron Baker – 129

December 26, 2018 by Kirk Bowman Leave a Comment

Why Cash Does Matter with Ron Baker

In this episode, Ron Baker and I continue with Part 2 of the What Matters series. If profit does not matter, then what should replace it? Cash planning and budgeting. This is a huge opportunity for accountants and consultants because you can equip your customer to make stronger business decisions. Will you seize it?

Filed Under: Accounting, Episodes

Why Profit Does Not Matter with Reginald Tomas Lee – 128

December 20, 2018 by Kirk Bowman 2 Comments

Why Profit Does Not Matter with Dr. Reginald Tomas Lee

In this episode, Dr. Reginald Tomas Lee explains why cash and profit are not the same. Cash is the life blood of a business. It drives daily operational decisions. Profit, on the other hand, is a relative metric (not measurement), dependent on the cost formula chosen. Executives and managers need to understand the difference and […]

Filed Under: Accounting, Episodes

An Authentic After Action Review with Joe Woodard – 126

December 5, 2018 by Kirk Bowman Leave a Comment

An Authentic After Action Review with Joe Woodard

In this episode, Joe Woodard and I conduct an After Action Review on Scaling New Heights 2018. The conference was held in June 2018. This episode was recorded a couple of weeks later. Joe is very forthright about what went well, what did not, and what he learned for next time.

Filed Under: Accounting, After Action Review, Episodes

It Is Not About the Technology with Jody Padar – 124

December 11, 2017 by Kirk Bowman 1 Comment

It Is Not About the Technology with Jody Padar

In this episode, Jody Padar and I discuss the impact technology has had on the accounting industry. And ironically, we conclude it is not really about the technology. It is simply forcing the profession to move in the direction it is should go anyway.

Filed Under: Accounting, Episodes

Using YouTube to Establish Authority with Hector Garcia – 121

November 7, 2017 by Kirk Bowman Leave a Comment

Using YouTube to Establish Authority with Hector Garcia

In this episode, Hector Garcia and I discuss the impact creating videos for YouTube has had on his business. If you go to any popular accounting conference, Hector is probably speaking on marketing with YouTube. We explore why video, why YouTube, and the things he has learned through marketing with video.

Filed Under: Accounting, Creative, Episodes

The Impact of Technology on Value with Joe Woodard – 120

October 31, 2017 by Kirk Bowman Leave a Comment

The Impact of Technology on Value with Joe Woodard

In this episode, Joe Woodard and I explore the impact technology has on the value you create for your customer. Joe explains why, although you cannot ignore technology, it is only a tool to achieve the desired outcome for your customer. Then, we explore the theme Rise of the Machines for Scaling New Heights 2017.

Filed Under: Accounting, Episodes, Positioning

Value Pricing in the Accounting 100 with Michelle Golden – 115

February 6, 2017 by Kirk Bowman 1 Comment

Value Pricing in the Accounting 100 with Michelle Golden

In this episode, Michelle Golden and I discuss her experience pursuing the adoption of value pricing at KCoe Isom. Our conversation covers the “better way” of pricing, the advantage of options and the “add-on” strategy. We conclude with the impact of value pricing on new employees.

Filed Under: Accounting, Episodes, Switching

After You Create Value, Profit First with Mike Michalowicz – 107

December 12, 2016 by Kirk Bowman Leave a Comment

After You Create Value, Profit First with Mike Michalowicz

Mike Michalowicz has created three multi-million dollar companies and is the author of four published books including Profit First and Surge. His is a former columnist for the Wall Street Journal. One of his unique skills is using mnemonics to memorizes his keynote speeches. I (Kirk) was recently a guest on his podcast, Grow My […]

Filed Under: Accounting, Episodes

The Legacy of Value and Pricing with Paul Kennedy – 105

November 28, 2016 by Kirk Bowman Leave a Comment

The Legacy of Value and Pricing with Paul Kennedy

Paul Kennedy is a co-founder and partner at O’Byrne & Kennedy (OBK), a chartered accounting firm in the United Kingdom. He is also a Practicing Fellow at VeraSage. In this episode, we explore the OBK journey to value pricing. In the first segment, Paul explains how OBK transitioned to value pricing over a 5-6 year […]

Filed Under: Accounting, Episodes, VeraSage

Discover Impact, Meaning and Feeling with Matthew Tol – 098

May 24, 2016 by Kirk Bowman Leave a Comment

Discovery Impact, Meaning and Feeling with Matthew Tol

At times, value pricing can seem complex. However, if you boil it down to the core elements it is listening to the customer, discovering the impact and then creating options. Matthew Tol is passionate about the fundamentals and believes you should expand discovery to include the meaning and feeling to the customer to fully understand the value landscape.

Filed Under: Accounting, Episodes, VeraSage Tagged With: Options, Value conversation, VeraSage

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