Jody Padar is a CPA with 25 years experience. She founded her New Vision CPA Group out of the frustration of working at an "old school" firm. Her "why" is to change the culture of traditional CPA practices. Jody has written two books to help accountants create a better experience for their customers and employees. Her first book is The Radical CPA, and the second is From Success to Significance. Email: jody@newvisioncpagroup.com Twitter: @jodypadarcpa 10-Minute … [Read more...]
Using YouTube to Establish Authority with Hector Garcia – 121
Hector is a CPA who was voted a Top 10 QuickBooks Advisors for 2017 and awarded "Top 40 Under 40" by CPA Practice Advisor Magazine. He graduated from Florida International University with four degrees in marketing, finance, taxation and accounting. Hector has created one of the top YouTube channels for the QuickBooks community with over 2 million views. Website – hectorgarcia.com Email – hector@hectorgarcia.com 10-Minute Transcript [00:00:00] Welcome to THE ART OF VALUE show. My … [Read more...]
The Impact of Technology On Value with Joe Woodard – 120
Joe Woodard is the Founder and CEO of the Woodard Companies, a preferred training partner for Intuit. Woodard is the creator of Scaling New Heights, the annual conference for QuickBooks ProAdvisors. Joe has trained over 100,000 accountants and bookkeepers. He was recently selected one of the Top 100 Most Influential People by Accounting Today. Website – woodard.com Twitter – @joewoodard … [Read more...]
Value Pricing in the Accounting 100 with Michelle Golden – 115
Michelle Golden is a Partner and Growth Strategist at KCoe Isom, an Accounting 100 firm. The company has 400+ employees and $60M in annual revenue. Her responsibilities include value creation and pricing strategy. Michelle has been recognized as one of the 100 Most Influential People in accounting. She is a Senior Fellow at VeraSage Institute and the author of Social Media Strategies for Professionals. In this episode, we discuss her experience continuing the adoption of value pricing at … [Read more...]
After You Create Value, Profit First with Mike Michalowicz – 107
Mike Michalowicz has created three multi-million dollar companies and is the author of four published books including Profit First and Surge. His is a former columnist for the Wall Street Journal. One of his unique skills is using mnemonics to memorizes his keynote speeches. I (Kirk) was recently a guest on his podcast, Grow My Accounting Practice. In this episode, Mike and I discuss his book Profit First. The thesis of the book is profit should be taken out of your revenue first, before … [Read more...]
The Legacy of Value and Pricing with Paul Kennedy – 105
Paul Kennedy is a co-founder and partner at O'Byrne & Kennedy (OBK), a chartered accounting firm in the United Kingdom. He is also a Practicing Fellow at VeraSage. In this episode, we explore the OBK journey to value pricing. In the first segment, Paul explains how OBK transitioned to value pricing over a 5-6 year period. During the second segment, Paul discusses the influence of value pricing on their customers and services. The Switch to Value Pricing What is the most important thing … [Read more...]
Discover Impact, Meaning and Feeling with Matthew Tol – 098
At times, value pricing can seem complex. However, if you boil it down to the core elements it is listening to the customer, discovering the impact and then creating options. Matthew Tol is passionate about the fundamentals and believes you should expand discovery to include the meaning and feeling to the customer to fully understand the value landscape. Listen to the Customer What is the most important thing you can share about pricing? You are never going to get it right. … [Read more...]
Learn to Value Price Through a Process with Andrew Robertson – 085
The accounting profession is conservative by nature. Yet Peter Drucker said, "Profit comes from risk". This juxtaposition of stability vs. stretching describes the challenge of the accountant to innovate in his practice. Andrew Robertson has created a consultancy for accountants to help them bridge the gap. He starts by creating standard offerings for common services like taxes and financial statements. Then he layers custom advisory services, unique for each customer, to move the relationship … [Read more...]
Making the Transition to Value Pricing with Adrian Simmons – 070
Adrian Simmons is the Chief Creative Designer at Elements CPA. He also is the director of Thriveal Laboratory, which encourages innovation in the accounting profession. Adrian worked at KPMG for two years before joining his father's accounting firm. In 2013, he had the honor and privilege to re-imagine the firm. How to Switch to Value Pricing What is the most important thing you can share about pricing? Pricing is dynamic and linked to value, which is also dynamic. Do not lock … [Read more...]
The Accountant Who Does Not Do Taxes with Barrett Young – 062
Barrett Young is an accountant who founded The Green Abacus in 2012. He has never kept a timesheet, no longer does tax returns, and has never worked for a Big Four Accounting Firm. Barrett served our country as a Marine in the infantry, and he loves to snowboard. Providing Unlimited Access What is the most important thing you can share about pricing? Pricing is personalized. It is elastic. The same thing can be valued by two people at completely different levels. He tells … [Read more...]