Art of Value Conference & VeraSage Symposium

Every so often, the timing for a truly unique event happens. In 2017, the opportunity is the Art of Value Conference and VeraSage Symposium, back-to-back in Allen, Texas.

The Art of Value Conference is the learning creation of VeraSage Fellows Kirk Bowman and Ed Kless. It is your chance to learn value pricing and consulting from two master teachers.

The VeraSage Symposium is the bi-annual gathering of the twenty Fellows of VeraSage to share and advance the practices of knowledge firms. In the past, it is has been by invitation only.

Now, you can attend both events in the same location, on the same trip.

Five Days, Two Events, One Unique Opportunity

Early registration pricing available through August 15th.

Art of Value Conference

The Art of Value Conference has one purpose–to help you become the best consultant you can. There are two core skill sets you need, value pricing and effective consulting.

Value Pricing is the ability to perceive value through the eyes of the customer and set a price that creates outstanding ROI for the company and a healthy profit for you.

Consulting is the ability to help the customer choose the right problem to solve and focus relentlessly on the outcome. It is the capacity to say “no” that distinguishes a great consultant.

Join Kirk Bowman and Ed Kless to go beyond the theory into the strategies and tactics you need to excel at the art of being a knowledge expert.

Who are these guys?

Kirk Bowman is a VeraSage Practicing Fellow, host of the Art of Value Show, and the founder of MightyData, a software consultancy, and Art of Value, a pricing consultancy.

Ed Kless is a VeraSage Senior Fellow, co-host of The Soul of Enterprise, and Senior Director of Partner Strategy at Sage Software, a 4-billion dollar software company.

The Agenda

Cocktail Reception with VeraSage

After two days of learning, relax with the Fellows of VeraSage at a private cocktail reception. These men and women are at the forefront of the knowledge professions. They are authors like Ron Baker and Tim Williams, accountants like Dan Morris and Adrian Simmons, and attorneys like John Chisholm and Chris Marston. The connections you make during the evening will be priceless.

Networking Day

The best way to maximize your learning is to take a break. And, what better way to have a break than to enjoy some Texas hospitality with your fellow attendees?

Choose from an excursion to the Dallas Book Depository (from where President John Kennedy was shot) or the Fort Worth Stockyards (where the Wild West was created). Complimentary transportation is included.

Then return to the hotel to attend a live recording of The Soul of Enterprise radio show. Your hosts Ron Baker and Ed Kless have a special treat planned to include you in their talk show.

Note: Network Day is a separate purchase.

The Agenda

Friday, November 10

• 8:30 am – Transportation to Dallas Landmarks
• 2:30 pm – Return to Hotel
• 2:45 pm – The Soul of Enterprise: Live from VeraSage Symposium
• 5:30 pm – Friday Night Lights: Tailgate BBQ & Football Game

Friday Night Lights

High school football is more than a sport in Texas. It is a tradition.

Start with an official tailgate party to get your team spirit ready. Then watch the state champion Allen Eagles play the Wylie Pirates. This is food, fun, and sport at its best.

You cannot describe it. You have to experience it.

VeraSage Symposium

Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions.

What is VeraSage?

VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

The Agenda

Conference Location

Allen, Texas is one of the Top Ten Best Places to Live in the United States. This is due to the robust economy of the Dallas metroplex and the incredible opportunities of the local area.

Allen is home to two professional sports franchises, the Allen Americans hockey team and the Dallas Desperados indoor football team. When the teams are not playing, the Allen Events Center is home to conventions, concerts, and cultural events.

There are four major shopping and dining complexes in the area: The Village of Allen, The Village of Fairview, The Allen Premium Outlets, and Waters Creek. Also, Allen has its own Harley Davidson motorcycle dealership.

Conference Hotel

The headquarters for the festivities is the Courtyard by Marriott in the Village of Allen. We have secured an outstanding rate of $129 per night for the events. You will receive a link to reserve your hotel room when you purchase your AOV Conference / VeraSage Symposium tickets.

Early registration pricing available through August 15th.