In this episode, Wes McClure interviews Kirk on his path to value pricing, the challenges with hourly billing, and the process he uses now with his customers. What was your path to value pricing? Life-long entrepreneur. Custom software developer "by the hour" for the 15 years. Switched to value pricing for 5 years ago. Kirk shares his "conversion" story. Getting to the point you are willing to say no if you can't help the customer becomes an integrity issue. Billing by … [Read more...]
Pay What You Want Pricing with Tom Morkes – 016
Tom Morkes is an expert at Pay What You Want pricing. In fact, he wrote a book on it. PWYW pricing lets the consumer choose the price to pay for the product or service. What is the most important thing you can share about pricing? Pricing is marketing. How you price your products and services is part of marketing, and therefore part of the sales process. Pricing is essential early in the process, while you are developing a product or service. What is Pay What You Want … [Read more...]
Learning to Value Price Is A Process with Marty Thomasson – 015
Gearbox Solutions is switching to value pricing. In this episode, owner Marty Thomasson discusses his experience during the transition and the impact on the business. What is the most important thing you can share about pricing? Moving to value pricing requires a full commitment. It requires changing the way you think, including new soft skills. Changing your business to value pricing is a philosophical change. Value pricing is a technique to create a win-win for the customer … [Read more...]
Creating and Pricing High-Value Services with Jason Blumer – 014
Jason Blumer is an accountant and entrepreneur, constantly starting businesses. His focus for the past few years has been on business coaching, trying to change businesses from the inside out. He is trying to single-handedly start a revolution in the accounting industry. He runs Blumer CPAs, a virtual accounting firm. He started the Thriveal CPA Network to help accountants stop billing by the hour and start pricing on the value they create for their customers. He has two podcasts of his … [Read more...]
Value Is Subjective, Pricing Is Contextual with Ron Baker – 013
Ron Baker is the author of six books, including Implementing Value Pricing. He's the founder of the VeraSage Institute and a Graduate of Disney Institute. He's on the faculty of the Professional Pricing Society and a host on a talk radio show, The Soul of Enterprise. He's a LinkedIn Influencer blogger and a recovering CPA. All Value Is Subjective What is the most important thing you can share about pricing? Prices are ultimately set by value, not by the competition or … [Read more...]
Value Pricing Is Good for the Customer with Troy Dean – 012
In this episode, Troy Dean and I start with the first question he asks guests on his podcast, What did you want to be when you grew up? Then, we dive deep into the pricing mindset of a WordPress designer / developer. We explore how to stop billing by the hour, ask great questions during the sales conversation and create outstanding marketing content. … [Read more...]
Diagnose Before You Prescribe, Then Price with Blair Enns – 011
In this episode, Blair Enns and I explore his unique approach to business development for creative firms. He has documented his principles in The Win Without Pitching Manifesto. We discuss some bad practices in the creative space and the better principles to replace them. Then, we contrast the elements of a strong vs. weak money conversation. … [Read more...]
Believe You Create Value with Cliff Ravenscraft – 010
In this episode, Cliff Ravenscraft and I explore his journey from insurance salesperson to podcast consultant. First, he had to believe he created value for his customers. Then, he had to learn how to price his products and services for his ideal customer. Along the way, he learned valuable lessons from his mentors that helped him understand and then capture (price) the value he created. … [Read more...]
Pricing Covers a Multitude of Sins with Matt Riopelle – 009
In this episode, Matt Riopelle and I explore his experience with value pricing, from the initial introduction through helping creative agencies learn to price their customers. Matt explains why pricing well can make up for mistakes in other areas. He also describes why freelancing can be similar to renting a U-Haul truck. … [Read more...]
The Impact of Strategic Pricing with Jim Medema – 008
In this episode, Kirk visits with Jim about his experience talking with customers about value and price. They explore the challenge of scope creep, and then how Kirk helped Jim price a recent business opportunity. They conclude with a review of Jim's sessions from a recent technology conference. … [Read more...]