In this episode, Wes McClure interviews Kirk on his path to value pricing, the challenges with hourly billing, and the process he uses now with his customers. What was your path to value pricing? Life-long entrepreneur. Custom software developer “by the hour” for the 15 years. Switched to value pricing for 5 years ago. Kirk shares his “conversion” […]
Tom Morkes is an expert at Pay What You Want pricing. In fact, he wrote a book on it. PWYW pricing lets the consumer choose the price to pay for the product or service. What is the most important thing you can share about pricing? Pricing is marketing. How you price your products and services is part of marketing, and […]
Gearbox Solutions is switching to value pricing. In this episode, owner Marty Thomasson discusses his experience during the transition and the impact on the business. What is the most important thing you can share about pricing? Moving to value pricing requires a full commitment. It requires changing the way you think, including new soft skills. Changing your business to value pricing is […]
Jason Blumer is an accountant and entrepreneur, constantly starting businesses. His focus for the past few years has been on business coaching, trying to change businesses from the inside out. He is trying to single-handedly start a revolution in the accounting industry. He runs Blumer CPAs, a virtual accounting firm. He started the Thriveal CPA Network to help […]
Ron Baker is the author of six books, including Implementing Value Pricing. He’s the founder of the VeraSage Institute and a Graduate of Disney Institute. He’s on the faculty of the Professional Pricing Society and a host on a talk radio show, The Soul of Enterprise. He’s a LinkedIn Influencer blogger and a recovering CPA. All Value Is Subjective What is the […]
In this episode, Troy Dean and I start with the first question he asks guests on his podcast, What did you want to be when you grew up? Then, we dive deep into the pricing mindset of a WordPress designer / developer. We explore how to stop billing by the hour, ask great questions during […]
In this episode, Blair Enns and I explore his unique approach to business development for creative firms. He has documented his principles in The Win Without Pitching Manifesto. We discuss some bad practices in the creative space and the better principles to replace them. Then, we contrast the elements of a strong vs. weak money […]
In this episode, Cliff Ravenscraft and I explore his journey from insurance salesperson to podcast consultant. First, he had to believe he created value for his customers. Then, he had to learn how to price his products and services for his ideal customer. Along the way, he learned valuable lessons from his mentors that helped […]
In this episode, Matt Riopelle and I explore his experience with value pricing, from the initial introduction through helping creative agencies learn to price their customers. Matt explains why pricing well can make up for mistakes in other areas. He also describes why freelancing can be similar to renting a U-Haul truck.
In this episode, Kirk visits with Jim about his experience talking with customers about value and price. They explore the challenge of scope creep, and then how Kirk helped Jim price a recent business opportunity. They conclude with a review of Jim’s sessions from a recent technology conference.