Art Of Value

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The External Perspective of Value Pricing with Kirk Bowman – 017

November 20, 2014 by Kirk Bowman Leave a Comment

The External Perspective of Value Pricing with Kirk Bowman

In this episode, Wes McClure interviews Kirk on his path to value pricing, the challenges with hourly billing, and the process he uses now with his customers. What was your path to value pricing? Life-long entrepreneur. Custom software developer “by the hour” for the 15 years. Switched to value pricing for 5 years ago. Kirk shares his “conversion” […]

Filed Under: Episodes, Software, VeraSage Tagged With: Project management, Software development, Value conversation

Pay What You Want Pricing with Tom Morkes – 016

November 18, 2014 by Kirk Bowman Leave a Comment

Tom Morkes is an expert at Pay What You Want pricing. In fact, he wrote a book on it. PWYW pricing lets the consumer choose the price to pay for the product or service. What is the most important thing you can share about pricing? Pricing is marketing. How you price your products and services is part of marketing, and […]

Filed Under: Episodes Tagged With: Positioning, Pricing strategy, Psychology

Learning to Value Price Is A Process with Marty Thomasson – 015

November 13, 2014 by Kirk Bowman Leave a Comment

Learning to Value Price Is A Process with Marty Thomasson

Gearbox Solutions is switching to value pricing. In this episode, owner Marty Thomasson discusses his experience during the transition and the impact on the business. What is the most important thing you can share about pricing? Moving to value pricing requires a full commitment. It requires changing the way you think, including new soft skills. Changing your business to value pricing is […]

Filed Under: Episodes, Software, Switching Tagged With: Self-confidence, Value conversation, Value pricing story

Creating and Pricing High-Value Services with Jason Blumer – 014

November 11, 2014 by Kirk Bowman Leave a Comment

Creating and Pricing High-Value Services with Jason Blumer

Jason Blumer is an accountant and entrepreneur, constantly starting businesses. His focus for the past few years has been on business coaching, trying to change businesses from the inside out. He is trying to single-handedly start a revolution in the accounting industry. He runs Blumer CPAs, a virtual accounting firm. He started the Thriveal CPA Network to help […]

Filed Under: Accounting, Episodes Tagged With: Options, Positioning, Pricing strategy, Value conversation

Value Is Subjective, Pricing Is Contextual with Ron Baker – 013

November 6, 2014 by Kirk Bowman Leave a Comment

Value Is Subjective, Pricing Is Contextual with Ron Baker

Ron Baker is the author of six books, including Implementing Value Pricing. He’s the founder of the VeraSage Institute and a Graduate of Disney Institute. He’s on the faculty of the Professional Pricing Society and a host on a talk radio show, The Soul of Enterprise. He’s a LinkedIn Influencer blogger and a recovering CPA. All Value Is Subjective What is the […]

Filed Under: Episodes, VeraSage Tagged With: Options, Pricing strategy, Value conversation, VeraSage

Value Pricing Is Good for the Customer with Troy Dean – 012

November 4, 2014 by Kirk Bowman 2 Comments

Why Value Pricing Is Good for the Customer with Troy Dean

In this episode, Troy Dean and I start with the first question he asks guests on his podcast, What did you want to be when you grew up? Then, we dive deep into the pricing mindset of a WordPress designer / developer. We explore how to stop billing by the hour, ask great questions during […]

Filed Under: Episodes, WordPress

Diagnose Before You Prescribe, Then Price with Blair Enns – 011

October 30, 2014 by Kirk Bowman Leave a Comment

Diagnose Before You Prescribe, Then Price with Blair Enns

In this episode, Blair Enns and I explore his unique approach to business development for creative firms. He has documented his principles in The Win Without Pitching Manifesto. We discuss some bad practices in the creative space and the better principles to replace them. Then, we contrast the elements of a strong vs. weak money […]

Filed Under: Episodes, Positioning

Believe You Create Value with Cliff Ravenscraft – 010

October 28, 2014 by Kirk Bowman 2 Comments

Believe You Create Value with Cliff Ravenscraft

In this episode, Cliff Ravenscraft and I explore his journey from insurance salesperson to podcast consultant. First, he had to believe he created value for his customers. Then, he had to learn how to price his products and services for his ideal customer. Along the way, he learned valuable lessons from his mentors that helped […]

Filed Under: Creative, Episodes, Positioning

Pricing Covers a Multitude of Sins with Matt Riopelle – 009

October 23, 2014 by Kirk Bowman Leave a Comment

Pricing Covers a Multitude of Sins with Matt Riopelle

In this episode, Matt Riopelle and I explore his experience with value pricing, from the initial introduction through helping creative agencies learn to price their customers. Matt explains why pricing well can make up for mistakes in other areas. He also describes why freelancing can be similar to renting a U-Haul truck.

Filed Under: Creative, Episodes, Positioning, Value Conversation

The Impact of Strategic Pricing with Jim Medema – 008

October 21, 2014 by Kirk Bowman 2 Comments

The Impact of Strategic Pricing with Jim Medema

In this episode, Kirk visits with Jim about his experience talking with customers about value and price. They explore the challenge of scope creep, and then how Kirk helped Jim price a recent business opportunity. They conclude with a review of Jim’s sessions from a recent technology conference.

Filed Under: Episodes, Project Management, Software

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