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Why Value Pricing Is Good for the Customer with Troy Dean

Value Pricing Is Good for the Customer with Troy Dean – 012

November 4, 2014 by Kirk Bowman 2 Comments

In this episode, Troy Dean and I start with the first question he asks guests on his podcast, What did you want to be when you grew up? Then, we dive deep into the pricing mindset of a WordPress designer / developer. We explore how to stop billing by the hour, ask great questions during the sales conversation and create outstanding marketing content.

http://traffic.libsyn.com/artofvalue/012-Value-Pricing-Is-Good-for-the-Customer.mp3

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Episode Highlights

  • When you were a kid, what did you want to be when you grew up?
  • How would you counsel a freelancer who is billing by the hour?
  • What is one of your favorite questions to ask during a value conversation?
  • How do you overcome the fear of asking value questions?
  • What was the catalyst for the 101 Ways to Elevate series?

About Troy Dean

Troy Dean is from WP Elevation, the first and only business accelerator program for WordPress consultants. He began building websites with WordPress in 2000 and transitioned to running a creative agency in 2009. One of his most prominent customers is Jessica Watson, the youngest girl to sail around the world.

  • TroyDean.com.au (Blog)
  • @TroyDean (Twitter)

Filed Under: Episodes, WordPress

Comments

  1. Troy Dean says

    February 10, 2015 at 2:57 am

    Hey Kirk,

    It was great to be on the show and I’m humbled and honoured that you like my definition of the hourly rate so much 🙂

    Keep up the great work!

    Reply
    • Kirk Bowman says

      February 16, 2015 at 10:34 pm

      Thank you Troy. It was my pleasure. The interview turned out excellent.

      Reply

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