Art Of Value

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Pricing Covers a Multitude of Sins with Matt Riopelle – 009

October 23, 2014 by Kirk Bowman Leave a Comment

Pricing Covers a Multitude of Sins with Matt Riopelle

In this episode, Matt Riopelle and I explore his experience with value pricing, from the initial introduction through helping creative agencies learn to price their customers. Matt explains why pricing well can make up for mistakes in other areas. He also describes why freelancing can be similar to renting a U-Haul truck.

Filed Under: Creative, Episodes, Positioning, Value Conversation

Pricing Is Important for Freelancing with Curtis McHale – 007

October 16, 2014 by Kirk Bowman Leave a Comment

Pricing Is Important for Freelancing with Curtis McHale

The typical freelancer spends his or her energy on the technical craft–writing coding, design UI, creating plugins, etc. Yet the most important skill for your success and livelihood is pricing. By learning to price well, you can be selective about your customers and the type of work you do. And, you can actually work less […]

Filed Under: Episodes, Software, Value Conversation, WordPress

Why Value Is Important for Software with Wes McClure – 004

October 7, 2014 by Kirk Bowman Leave a Comment

Why Value Is Important for Software Development with Wes McClure

Since software development is a technical craft, it is easy to focus on the details instead of the big picture. However, failure to focus on why the project is important can doom the endeavor before it starts. By starting with the value to customer, software development has a higher chance of success because every action […]

Filed Under: Episodes, Software, Switching, Value Conversation

The Value of Project Management with Ed Kless – 002

October 1, 2014 by Kirk Bowman Leave a Comment

The Value of Project Management with Ed Kless

What is the essential ingredient for a successful project? You may be surprised to learn it is having a value conversation. In fact, Ed Kless says you can get so good at having a value conversation that project management becomes irrelevant. Before a project begins, you need to ask the customer why the project is important and what success looks like.

Filed Under: Accounting, Episodes, Project Management, Software, Value Conversation, VeraSage

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