Art Of Value

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Value Pricing Is A Competitive Advantage with Michael Bradley – 097

May 17, 2016 by Kirk Bowman Leave a Comment

Value Pricing Is A Competitive Advantage with Michael Bradley

As a profession, lawyers may be the most resistant to value pricing due to their conservative nature. However, this is the very reason Michael Bradley from Marque Lawyers considers it a strategic advantage. The outcome for the customer is the first priority. If Marque cannot create value for the customer, they will not engage simply to make money.

Filed Under: Episodes, Legal Tagged With: Attorney, Pricing strategy, Value pricing story

Value and Pricing in the Enterprise with Matthew Habuda – 094

April 26, 2016 by Kirk Bowman Leave a Comment

Value and Pricing in the Enterprise with Matthew Habuda

After discussing the limitations of hourly rates in a Facebook group, Matthew Habuda decided to give value pricing a chance. He started with a small project and progressed to a Fortune 500 opportunity. Along the way, he had to convince the customer and subcontractors it was the right decision. He shares his results and why he will never bill by the hour again.

Filed Under: Episodes, Switching Tagged With: Hourly billing, Sales, Value pricing story

Singing the Praises of Value Pricing with BJ Lee – 090

March 29, 2016 by Kirk Bowman Leave a Comment

Singing the Praises of Value Pricing with BJ Lee

Making money as a music teacher is tough, especially if you charge by the hour. That is why BJ Lee and his wife Sylvia decided to use a different business model in their vocal coaching practice. They wanted to price their services based on the results their student would achieve rather than the time for the […]

Filed Under: Episodes, Switching Tagged With: Options, Value conversation, Value pricing story

The Value of Telling A Story with Michael Hudson – 081

January 26, 2016 by Kirk Bowman Leave a Comment

The Value of Telling A Story with Michael Hudson

Michael Hudson is an idea junkie–he is educated far beyond his intelligence. He is a recovering college professor, which means he is a teacher at heart. He has consulted with over 3,000 businesses on strategy, culture and leadership, and has given over 8,000 public presentations, including keynotes. Shifting from Time to Value What is the […]

Filed Under: Creative, Episodes Tagged With: Public speaking, Self-confidence, Value pricing story

A Second Chance at Value Pricing with Tim Dietrich – 073

December 1, 2015 by Kirk Bowman Leave a Comment

A Second Chance at Value Pricing with Tim Dietrich

Tim Dietrich is a mobile application consultant and the developer evangelist for Airtable. He was formerly a database consultant in the FileMaker space, creating several open source projects for the community. He majored in computer science at Towson University. Tim’s first appearance on the Art of Value was episode #28, A Contrary View to Value […]

Filed Under: Episodes, Software, Switching Tagged With: Hourly billing, Software development, Value pricing story

Learning to Value Price Is A Process with Marty Thomasson – 015

November 13, 2014 by Kirk Bowman Leave a Comment

Learning to Value Price Is A Process with Marty Thomasson

Gearbox Solutions is switching to value pricing. In this episode, owner Marty Thomasson discusses his experience during the transition and the impact on the business. What is the most important thing you can share about pricing? Moving to value pricing requires a full commitment. It requires changing the way you think, including new soft skills. Changing your business to value pricing is […]

Filed Under: Episodes, Software, Switching Tagged With: Self-confidence, Value conversation, Value pricing story

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