Art Of Value

Discover Value | Create Options | Start Pricing

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Emotional Blind Spots Influence Your Pricing with Wes Higbee – 122

November 14, 2017 by Kirk Bowman Leave a Comment

Emotional Blindspots Influence Your Pricing with Wes Higbee

In this episode, Wes Higbee and I explore the impact that emotional blindspots can have on the success or failure of a software project. The first challenge is they are blind (unseen). The second is they are rooted in emotion (feelings). Wes explains how to overcome both challenges.

Filed Under: Episodes, Software

The Who, What and Why of Value with Ed Kless – 118

April 19, 2017 by Kirk Bowman 2 Comments

The Who, What and Why of Value with Ed Kless

In this episode, Ed Kless and I discuss his recent trip to Australia. He was in Melbourne to present a strategy workshop and speak at Sage Summit 2017. We explore the strategy framework of Why, Who, What and How. Then, we review his sessions from Sage Summit, Healing Leadership and Innovation Beyond Technology.

Filed Under: Episodes, Software, VeraSage

WordPress News Is Not A Commodity with Brian Krogsgard – 113

January 23, 2017 by Kirk Bowman Leave a Comment

WordPress News is Not a Commodity with Brian Krogsgard

Brian Krogsgard is a WordPress developer from Birmingham, AL. He is the founder and editor of Post Status, a WordPress newsletter, and the host of Post Status Draft, a podcast for WordPress developers. He started working with WordPress in 2010, after graduating from Auburn University with a degree in mechanical engineering. Starting As a WordPress […]

Filed Under: Episodes, Software, WordPress

The Freedom of Value Pricing with Chris Blunt – 103

November 14, 2016 by Kirk Bowman Leave a Comment

The Freedom of Value Pricing with Chris Blunt

Chris Blunt is a software developer from the United Kingdom and a member of the Art of Value Society. In this episode, we discuss his transition from hourly billing to value pricing. In segment one, we explore his motivation to move from hourly rates to pricing on value. During the second segment, Chris explains how […]

Filed Under: Episodes, Software, Switching

Narrative Is the Medium for Value with Chris Lema – 101

October 31, 2016 by Kirk Bowman 1 Comment

Narrative Is the Medium for Value with Chris Lema

Chris Lema is a software product strategist and daily blogger at ChrisLema.com. In this episode, we discuss value pricing in the enterprise market and creating membership sites. During the first segment, we explore selling software to large customers through story and value. In the second segment, Chris explains why a subscription service is actually a […]

Filed Under: Episodes, Software, WordPress Tagged With: WordPress

A Value Conversation for the Solopreneur with Eric Davis – 095

May 3, 2016 by Kirk Bowman Leave a Comment

A Value Conversation for the Solorpreneur with Eric Davis

Having a value conversation with the customer is important regardless of the size of your business. However, as a solopreneur, it is essential for survival. You have to determine what type of customer is necessary to operate a profitable business. Then use the value conversation to identify and educate customers that you can serve and with whom you enjoy working.

Filed Under: Episodes, Software Tagged With: Project management, Software development, Value conversation

Seek the Desired Outcome First with Lincoln Murphy – 092

April 12, 2016 by Kirk Bowman Leave a Comment

Seek the Desired Outcome First with Lincoln Murphy

The tagline for the Art of Value Show is discover value, create options and start pricing. Lincoln Murphy calls value the “desired outcome”. In the SaaS world, the desired outcome is not the number of users for your app. The customer does not wake up in the morning and say “How do I get 50 […]

Filed Under: Episodes, Software

The Mental Health of the Entrepreneur with Cory Miller – 091

April 5, 2016 by Kirk Bowman Leave a Comment

The Mental Health of the Entrepreneur with Cory Miller

Mental health is a tabu subject. And that is exactly why Cory Miller is sharing his story. He went through a divorce, and one of the effects was depression. It affected his ability to lead his team and make decisions in his business. Fortunately, he had an attorney who recognized the symptoms and suggested he see […]

Filed Under: Episodes, Software, WordPress Tagged With: Psychology, Sales, WordPress

Creating Proposals That Win Business with Curtis McHale – 087

March 8, 2016 by Kirk Bowman 16 Comments

Creating Proposals That Win Business with Curtis McHale

The traditional view of the proposal is that the professional must wow the customer with his expertise. A contrary view is the proposal is a collaboration between the professional and the customer. A collaboration that explores the value they can create, the value they should create, and the most valuable way to do it. WordPress developer […]

Filed Under: Episodes, Software, WordPress Tagged With: Options, Proposals, Value conversation

Software Development Is A Profession with Tom McFarlin – 076

December 22, 2015 by Kirk Bowman Leave a Comment

Software Development Is A Profession with Tom McFarlin

Tom McFarlin is the founder of Pressware, which develops web apps with WordPress. He is also an open source software developer and an editor for Touch Code, an online technology magazine. Tom has been appointed a Microsoft Most Valued Professional 4 years in a row. He has a computer science degree from Georgia Tech. Solving Customer Problems What is […]

Filed Under: Episodes, Software, WordPress Tagged With: Software development, Web development, WordPress

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