Welcome to the Art of Value Show. My name is Kirk Bowman and this is the show where we discuss all things value pricing. What is value pricing? It's a business model that will help you create happy customers and make more money in the process. On the show, we're going to talk to authors, speakers, and thought leaders in the area of value pricing. We'll explore how do you discover value from the customer's perspective? How do you create options to give the customer choices? And how do … [Read more...]
Why I Switched to Value Pricing with Kirk Bowman – 001
In 2009, I participated in a panel discussion on estimating and billing practices for software developers. I took the position that hourly billing is the only way to charge customers for custom work. At the same time, another panelist suggested that billing by the hour places an arbitrary limit on your income. This planted the seed to change my business model forever. The Story Behind My Switch Value pricing is a business model that determines the value to the customer and then sets a … [Read more...]
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