Art Of Value

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Pricing Is Important for Freelancing with Curtis McHale – 007

October 16, 2014 by Kirk Bowman Leave a Comment

Pricing Is Important for Freelancing with Curtis McHale

The typical freelancer spends his or her energy on the technical craft–writing coding, design UI, creating plugins, etc. Yet the most important skill for your success and livelihood is pricing. By learning to price well, you can be selective about your customers and the type of work you do. And, you can actually work less […]

Filed Under: Episodes, Software, Value Conversation, WordPress

The History of the Billable Hour with Jon Lax – 006

October 14, 2014 by Kirk Bowman 2 Comments

The History of the Billable Hour with Jon Lax

Most professionals (accountant, lawyers, designers, developers) charge by the hour because that is how it has always been done. Jon Lax has done the research to explain why. In the early 1900s, an attorney at Boston Legal Aide asked MIT for assistance managing a backlog of cases. The result was the creation of the billable hour […]

Filed Under: Creative, Episodes, Legal, Switching

Value Pricing vs. Agile Development with Wes McClure – 005

October 9, 2014 by Kirk Bowman 5 Comments

Value Pricing vs. Agile Development with Wes McClure

The purpose of agile development is to create software successfully by adapting to changes during the development cycle. Unfortunately in practice, agile can wander from the outcome the customer needs. Wes McClure believes a commitment to value and agile development can coexist when you combine a strategic objective that does not change with flexibility in the […]

Filed Under: Episodes, Project Management, Software

Why Value Is Important for Software with Wes McClure – 004

October 7, 2014 by Kirk Bowman Leave a Comment

Why Value Is Important for Software Development with Wes McClure

Since software development is a technical craft, it is easy to focus on the details instead of the big picture. However, failure to focus on why the project is important can doom the endeavor before it starts. By starting with the value to customer, software development has a higher chance of success because every action […]

Filed Under: Episodes, Software, Switching, Value Conversation

The Value of Your Brand with Melissa Hawks – 003

October 2, 2014 by Kirk Bowman Leave a Comment

The Value of Your Brand with Melissa Hawks

Your story is the core of your brand. If you know your story, you can tell your audience. If the audience connects with your story, they will share your message with others. On the flip side, if you do not have a story, you do not have a brand. Melissa Hawks explains the value of […]

Filed Under: Creative, Episodes, Positioning

The Value of Project Management with Ed Kless – 002

October 1, 2014 by Kirk Bowman Leave a Comment

The Value of Project Management with Ed Kless

What is the essential ingredient for a successful project? You may be surprised to learn it is having a value conversation. In fact, Ed Kless says you can get so good at having a value conversation that project management becomes irrelevant. Before a project begins, you need to ask the customer why the project is important and what success looks like.

Filed Under: Accounting, Episodes, Project Management, Software, Value Conversation, VeraSage

Why I Switched to Value Pricing with Kirk Bowman – 001

September 30, 2014 by Kirk Bowman 4 Comments

Why I Switched to Value Pricing with Kirk Bowman

In the fall of 2009, I participated in a panel discussion on estimating and billing practices for software developers. I took the position that hourly billing is the only way to charge the customer for custom development. At the same time, another panelist said that billing by the hour places an arbitrary limit on your […]

Filed Under: Episodes, Software, Switching, VeraSage

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