In this episode, Cliff Ravenscraft and I explore his journey from insurance salesperson to podcast consultant. First, he had to believe he created value for his customers. Then, he had to learn how to price his products and services for his ideal customer. Along the way, he learned valuable lessons from his mentors that helped him understand and then capture (price) the value he created.
- What is the most important thing you can share about pricing?
- Which is harder to price, products or services?
- What are some lessons you learned from your mentors?
- What is one of your best stories about creating value for a customer?
About Cliff Ravenscraft
Cliff Ravenscraft started podcasting as a hobby in December 2005. Within 2 years, he had turned it into a full-time career. Since then, he has created 30 podcasts with over 3200 episodes and is considered the leading authority on learning to podcast. Overall, tens of thousands of people have learned to launch podcasts through his free and paid courses.