Brian Krogsgard is a WordPress developer from Birmingham, AL. He is the founder and editor of Post Status, a WordPress newsletter, and the host of Post Status Draft, a podcast for WordPress developers. He started working with WordPress in 2010, after graduating from Auburn University with a degree in mechanical engineering. Starting As a WordPress Developer What is the most important thing you can share about pricing? Pricing is not "one size fits all." It varies depending on the customer, … [Read more...]
Designing Value for Your Online Course with Janelle Allen – 102
Janelle Allen is a learning designer of online courses at Zen Courses and the host of the Zen Courses Show. In this episode, we discuss how to create significant value for your course. In the first segment, we explore the most important factor, learner success. During the next segment, she explains how to determine what success is for the learner. Then in the last segment, we review the most successful pricing strategy for online courses. The Learner-Focused Approach What is the most … [Read more...]
Narrative Is the Medium for Value with Chris Lema – 101
Chris Lema is a software product strategist and daily blogger at ChrisLema.com. In this episode, we discuss value pricing in the enterprise market and creating membership sites. During the first segment, we explore selling software to large customers through story and value. In the second segment, Chris explains why a subscription service is actually a membership site and how to maximize revenue with pricing. Selling to the Enterprise What is the most important thing you can share about … [Read more...]
The Mental Health of the Entrepreneur with Cory Miller – 091
Mental health is a tabu subject. And that is exactly why Cory Miller is sharing his story. He went through a divorce, and one of the effects was depression. It affected his ability to lead his team and make decisions in his business. Fortunately, he had an attorney who recognized the symptoms and suggested he see a counselor. Now, on the other side personal tragedy, Cory is telling entrepreneurs to pay attention to their mental health. He has done what few people would ever do. He was … [Read more...]
Creating Proposals That Win Business with Curtis McHale – 087
The traditional view of the proposal is that the professional must wow the customer with his expertise. A contrary view is the proposal is a collaboration between the professional and the customer. A collaboration that explores the value they can create, the value they should create, and the most valuable way to do it. WordPress developer and business coach, Curtis McHale, has achieved a high closing rate with his proposals by focusing on the results for the customer. His entire sales process, … [Read more...]
Software Development Is A Profession with Tom McFarlin – 076
Tom McFarlin is the founder of Pressware, which develops web apps with WordPress. He is also an open source software developer and an editor for Touch Code, an online technology magazine. Tom has been appointed a Microsoft Most Valued Professional 4 years in a row. He has a computer science degree from Georgia Tech. Solving Customer Problems What is the most important thing you can share about pricing? Start by looking at what you need to live, thinking forward into retirement. … [Read more...]
Creating and Pricing A WordPress Plugin with Jason Coleman – 075
Jason Coleman is the founder of Stranger Studios and the creator of Paid Memberships Pro, a membership plugin for WordPress. He is the co-author of Building Web Apps with WordPress. Jason enjoys playing Minecraft and Super Mario Maker with his kids. Kary Oberunner's podcast with Kirk is here: How to tell your friends their Digital Fly© is down (Episode 51) Transitioning from Services to Products What is the most important thing you can share about pricing? There is not one … [Read more...]
The Story of My Pricing Journey with Carrie Dils – 054
Carrie Dils is a WordPress developer and business consultant, a recommended Genesis developer by StudioPress, and an author of WordPress training courses at Lynda.com. Personally, she is a lover of rescue dogs and a craft beer connoisseur. Getting Started in Web Development What is the most important thing you can share about pricing? Every time she has raised her rates, she has increased the quality of her customers. By charging higher rates, she attracts a different kind of … [Read more...]
The Real Goal of Value Pricing with Ben Furfie – 049
Ben Furfie is a web designer who specializes in front-end development. Business wise, he focuses on lead generation for small to medium size businesses. Technology wise, he uses WordPress and the Genesis framework. He started out as a writer and then began to pick up the technology while working on magazine projects. He recently spoke at WordCamp in London on value pricing. First Exposure to Value Pricing What is the most important thing you can share about pricing? There has been … [Read more...]
Why to Productize Your Consulting with Brian Casel – 040
Brian Casel specializes in launching and bootstrapping businesses. He is the author of Productize, a course to help freelancers turn their custom services into products. He also runs Restaurant Engine, a combination of SaaS and productized service for the restaurant industry. What Is Productized Consulting? What is the most important thing you can share about pricing? Pricing is more art than science. How does the customer view pricing in terms of the value received? Do … [Read more...]