Art Of Value

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WordPress News Is Not A Commodity with Brian Krogsgard – 113

January 23, 2017 by Kirk Bowman Leave a Comment

WordPress News is Not a Commodity with Brian Krogsgard

Brian Krogsgard is a WordPress developer from Birmingham, AL. He is the founder and editor of Post Status, a WordPress newsletter, and the host of Post Status Draft, a podcast for WordPress developers. He started working with WordPress in 2010, after graduating from Auburn University with a degree in mechanical engineering. Starting As a WordPress […]

Filed Under: Episodes, Software, WordPress

Designing Value for Your Online Course with Janelle Allen – 102

November 7, 2016 by Kirk Bowman Leave a Comment

Designing Value for Your Online Course with Janelle Allen

Janelle Allen is a learning designer of online courses at Zen Courses and the host of the Zen Courses Show. In this episode, we discuss how to create significant value for your course. In the first segment, we explore the most important factor, learner success. During the next segment, she explains how to determine what success […]

Filed Under: Creative, Episodes, WordPress

Narrative Is the Medium for Value with Chris Lema – 101

October 31, 2016 by Kirk Bowman 1 Comment

Narrative Is the Medium for Value with Chris Lema

Chris Lema is a software product strategist and daily blogger at ChrisLema.com. In this episode, we discuss value pricing in the enterprise market and creating membership sites. During the first segment, we explore selling software to large customers through story and value. In the second segment, Chris explains why a subscription service is actually a […]

Filed Under: Episodes, Software, WordPress Tagged With: WordPress

The Mental Health of the Entrepreneur with Cory Miller – 091

April 5, 2016 by Kirk Bowman Leave a Comment

The Mental Health of the Entrepreneur with Cory Miller

Mental health is a tabu subject. And that is exactly why Cory Miller is sharing his story. He went through a divorce, and one of the effects was depression. It affected his ability to lead his team and make decisions in his business. Fortunately, he had an attorney who recognized the symptoms and suggested he see […]

Filed Under: Episodes, Software, WordPress Tagged With: Psychology, Sales, WordPress

Creating Proposals That Win Business with Curtis McHale – 087

March 8, 2016 by Kirk Bowman 16 Comments

Creating Proposals That Win Business with Curtis McHale

The traditional view of the proposal is that the professional must wow the customer with his expertise. A contrary view is the proposal is a collaboration between the professional and the customer. A collaboration that explores the value they can create, the value they should create, and the most valuable way to do it. WordPress developer […]

Filed Under: Episodes, Software, WordPress Tagged With: Options, Proposals, Value conversation

Software Development Is A Profession with Tom McFarlin – 076

December 22, 2015 by Kirk Bowman Leave a Comment

Software Development Is A Profession with Tom McFarlin

Tom McFarlin is the founder of Pressware, which develops web apps with WordPress. He is also an open source software developer and an editor for Touch Code, an online technology magazine. Tom has been appointed a Microsoft Most Valued Professional 4 years in a row. He has a computer science degree from Georgia Tech. Solving Customer Problems What is […]

Filed Under: Episodes, Software, WordPress Tagged With: Software development, Web development, WordPress

Creating and Pricing A WordPress Plugin with Jason Coleman – 075

December 16, 2015 by Kirk Bowman Leave a Comment

Creating and Pricing a WordPress Plugin with Jason Coleman

Jason Coleman is the founder of Stranger Studios and the creator of Paid Memberships Pro, a membership plugin for WordPress. He is the co-author of Building Web Apps with WordPress. Jason enjoys playing Minecraft and Super Mario Maker with his kids. Kary Oberunner‘s podcast with Kirk is here: How to tell your friends their Digital Fly© is down […]

Filed Under: Episodes, Software, WordPress Tagged With: Options, Pricing strategy, Software development

The Story of My Pricing Journey with Carrie Dils – 054

July 21, 2015 by Kirk Bowman Leave a Comment

The Story of My Pricing Journey with Carrie Dils

Carrie Dils is a WordPress developer and business consultant, a recommended Genesis developer by StudioPress, and an author of WordPress training courses at Lynda.com. Personally, she is a lover of rescue dogs and a craft beer connoisseur. Getting Started in Web Development What is the most important thing you can share about pricing? Every time she […]

Filed Under: Episodes, Software, Switching, WordPress Tagged With: Freelancing, Web development, WordPress

The Real Goal of Value Pricing with Ben Furfie – 049

June 9, 2015 by Kirk Bowman Leave a Comment

The Real Goal of Value Pricing with Ben Furfie

Ben Furfie is a web designer who specializes in front-end development. Business wise, he focuses on lead generation for small to medium size businesses. Technology wise, he uses WordPress and the Genesis framework. He started out as a writer and then began to pick up the technology while working on magazine projects. He recently spoke […]

Filed Under: Episodes, Software, Switching, WordPress Tagged With: Freelancing, Value conversation, WordPress

Why to Productize Your Consulting with Brian Casel – 040

April 7, 2015 by Kirk Bowman Leave a Comment

Why to Productize Your Consulting with Brian Casel

Brian Casel specializes in launching and bootstrapping businesses. He is the author of Productize, a course to help freelancers turn their custom services into products. He also runs Restaurant Engine, a combination of SaaS and productized service for the restaurant industry. What Is Productized Consulting? What is the most important thing you can share about pricing? Pricing is more art than science. How […]

Filed Under: Episodes, Software, WordPress Tagged With: Software development, Startup, Web development

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