Art Of Value

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Learn to Value Price Through a Process with Andrew Robertson – 085

February 23, 2016 by Kirk Bowman Leave a Comment

Learn to Value Price Through A Process with Andrew Robertson

The accounting profession is conservative by nature. Yet Peter Drucker said, “Profit comes from risk”. This juxtaposition of stability vs. stretching describes the challenge of the accountant to innovate in his practice. Andrew Robertson has created a consultancy for accountants to help them bridge the gap. He starts by creating standard offerings for common services like taxes and financial statements. Then he layers custom advisory services, unique for each customer, to move the relationship up the value curve.

Filed Under: Accounting, Episodes, Switching Tagged With: Accounting, Options, Pricing strategy

The Accountant Who Does Not Do Taxes with Barrett Young – 062

September 15, 2015 by Kirk Bowman Leave a Comment

The Accountant Who Does Not Do Taxes with Barrett Young

Barrett Young is an accountant who founded The Green Abacus in 2012. He has never kept a timesheet, no longer does tax returns, and has never worked for a Big Four Accounting Firm. Barrett served our country as a Marine in the infantry, and he loves to snowboard. Providing Unlimited Access What is the most important thing […]

Filed Under: Accounting, Episodes Tagged With: Accounting, Options, Value conversation

The Psychology of Options in Pricing with Mark Wickersham – 061

September 8, 2015 by Kirk Bowman Leave a Comment

The Psychology of Options in Pricing with Mark Wickersham

Mark Wickersham is the #1 Amazon best-selling author of Effective Pricing for Accountants. He ran an accounting practice for seven years and is now a mentor to over 150 accountants in the United Kingdom. He is also an avid cyclist. Price Has Nothing to Do with Cost What is the most important thing you can share about […]

Filed Under: Accounting, Episodes Tagged With: Accounting, Options, Psychology

The Funniest Thing About Value Pricing with Greg Kyte – 048

June 2, 2015 by Kirk Bowman Leave a Comment

The Funniest Thing About Value Pricing with Greg Kyte

Greg Kyte is a CPA and comedian. He teaches ethics and fraud courses for accountants with a comedic edge at ComedyCPE.com. He is also the G. Robert Newhart Non-Value-Added Fellow at Versage Institute. The Real Context of  Value What is the most important thing you can share about pricing? You need to price your services like you […]

Filed Under: Accounting, Episodes, VeraSage Tagged With: Accounting, Hourly billing, VeraSage

The Journey from Time to Value with Matthew Burgess – 041

April 14, 2015 by Kirk Bowman Leave a Comment

The Journey from Time to Value with Matthew Burgess

Matthew Burgess is a lawyer who lost a customer when he sent an email at 4:30am on a Sunday. The customer said he wanted Matthew’s best work not what remained after exhaustion. This incident started Matthew’s quest to find a better way. For the last ten years, he has practicing value pricing at his own firm, View Legal. He shares why the switch is a journey instead of a destination.

Filed Under: Episodes, Legal, Switching, VeraSage Tagged With: Accounting, Attorney, VeraSage

The State of Value Pricing (Down Under) with Steve Major – 036

March 10, 2015 by Kirk Bowman Leave a Comment

The State of Value Pricing (Down Under) with Steve Major

Steve Major is a pricing and business consultant from Australia. He started out as a charted accountant (CPA) and then founded a consultancy for accountants called Pricing Power. He grew up on a sheep station (70,000 acres) in Texas, Queensland. He is the host of the Pricing Power podcast and enjoys landscape photography. Switching to Value Pricing What […]

Filed Under: Accounting, Episodes Tagged With: Accounting, Value conversation, VeraSage

An Accountant Learns to Value Price with Josh Zweig – 027

January 6, 2015 by Kirk Bowman 2 Comments

An Accountant Learns to Value Price with Josh Zweig

Josh Zweig is a the founder of LiveCA, an online accounting firm in Canada. His goal is to serve his customers from anywhere in the world with only a backpack. Learning to Value Price What is the most important thing you can share about pricing? Pricing is a skill that gets better as you practice. How did […]

Filed Under: Accounting, Episodes, Switching Tagged With: Accounting, Options, Value conversation

How to Have a Value Conversation with Dan Morris – 023

December 16, 2014 by Kirk Bowman Leave a Comment

How to Have a Value Conversation with Dan Morris

Dan Morris runs an accounting company and loves to ask, “What if?” He thinks of himself as the rudder to help his customers think strategically. What is the most important thing you can share about pricing? Always remember that whatever the price, the price to the customer has to be less than the value they receive. […]

Filed Under: Accounting, Episodes, VeraSage Tagged With: Accounting, Value conversation, VeraSage

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