Josh Elledge is the Founder and Chief Executive Angel at SavingsAngel.com, whose mission is to help families save money and build wealth. He has appeared on radio and TV over 1000 times and has a syndicated news column with 1.5 million readers. As a result of his media experience, he created UpendPR.com where he shares how to use PR to your advantage. The references in Kirk's intro are: Tim Williams: Price Better by 1% and Earn 10% More Profit The 1% Windfall by Rafi … [Read more...]
Finding Your Sauce (and Value) with Cerrone & Urcioli – 055
Chris Cerrone & Laci Urcioli are the hosts of the Chris Cerrone Show, a podcast with 1.8 million downloads across 136 episodes. They are also marketing and business consultants, who hail from Vegas. Chris is a former skateboarder, and Laci a former circus performer. Know Your Value What is the most important thing you can share about pricing? Know your value. Your value has a direct effect on what you can charge. Know your customer and audience. For whom are you … [Read more...]
The Magic and Logic of Pricing with Tim Williams – 034
Tim Williams is a marketing professional with over 20 years experience in large agencies. He is the founder of Ignition Consulting Group and author of Positioning for Professionals. Tim is also a Senior Fellow at the VeraSage Institute. Pricing Integrity What is the most important thing you can share about pricing? Stand your ground. When you protect your pricing integrity, it makes the client want you more. What is pricing integrity? We only have our … [Read more...]
A Designer’s View of Value Pricing with James Dalman – 024
James Dalman is a designer who sells on value. He also leads HappyJoe.org, a non-profit to help veterans get jobs in the technical workplace after returning from service. What is the most important thing you can share about pricing? Pricing is about selling the value. Value is not determined by what the salesperson believes; it is what the customer perceives it is. To sell value, a good salesperson uncovers the benefits the customer is looking for and the emotions behind it - and … [Read more...]
Value Pricing Services for WordPress with Matt Medeiros – 022
Matt Medeiros is co-owner of a web agency, host of a podcast and developer of WordPress plugins. In this episode, he talks about determining value and pricing services for WordPress projects. What is your opinion of pricing services in the WordPress space? For services, first and foremost be confident in what you can provide. Positioning is very important - what do you do? Be to yourself. Make sure the customer is a fit and then have a value conversation with them. To get … [Read more...]
A Car Salesman Learns to Value Price with Matt Medeiros – 021
Matt Medeiros is co-owner of a web agency, host of a podcast and developer of WordPress plugins. In this episode, he talks about his experience in car sales and pricing products. What have you learned about selling and pricing from car sales? Selling cars can help you learn to listen and how to deal with "tire kickers." You can develop a niche even in the car sales. How does value influence a conversation you have with a customer? Explain your experience to help the customer … [Read more...]