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Pricing Tips From Real Estate with Casey Lewis

Pricing Tips From Real Estate with Casey Lewis – 019

November 27, 2014 by Kirk Bowman Leave a Comment

Casey Lewis is a consultant, helping people get out of debt. Additionally, he is a real estate agent. This episode shows his perspective on value in those areas.

http://traffic.libsyn.com/artofvalue/019-Pricing-Tips-from-Real-Estate.mp3

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What is the most important thing you can share about pricing?

  • If you can't help solve a problem or add value, it is OK to walk away from a sale.
  • Sometimes the best way to serve a customer is to not serve them.

How does pricing work in residential real estate?

  • Real estate agents can charge the percentage they choose between the real estate brokerage and the buyer, so there is an opportunity to add value.
  • Pick your own commission rate (8-9%) by enticing the buyer's agent to show your house over the other houses.
  • Price is one of the biggest parts of a real estate transaction.

How does marketing affect the real estate price?

  • The real estate agent is responsible for helping set the price marketing. The seller is responsible for the condition of the house.
  • Condition and marketing are the other two parts and you can increase price based on those things.
  • You can add value by taking pictures with a professional photographer.
  • Under promise and over deliver is a general rule of thumb that can apply to all businesses.
  • Coaching, with a money-back guarantee, has some perks that Casey doesn't bring up during the initial consultation, like getting his books and some tools.
  • Airplane ticket pricing is a good example of how different people are priced differently.

About Casey Lewis

  • Speaker, author and financial coach
  • Helps people manage their finances and chase things they really care about
  • Author of Impact – Get Rich, Be More Awesome
  • Real estate agent in Dallas / Fort Worth
  • Casey-Lewis.com

Filed Under: Creative, Episodes Tagged With: Freelancing, Positioning, Self-confidence

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