Matt Medeiros is co-owner of a web agency, host of a podcast and developer of WordPress plugins. In this episode, he talks about his experience in car sales and pricing products.
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What have you learned about selling and pricing from car sales?
- Selling cars can help you learn to listen and how to deal with “tire kickers.”
- You can develop a niche even in the car sales.
How does value influence a conversation you have with a customer?
- Explain your experience to help the customer see value in your services.
- Provide insight to help the customer understand how to make money with a website.
- “Why have you not done ‘this' yet? and What is that costing you?” are two of his favorite questions.
- Matt sends a “belief document” which sets the stage for a value conversation.
- The belief document can explain the process or be a gatekeeper – it serves a dual purpose.
- Matt shares his thoughts on retainers and tiered support pricing.
What is your opinion of pricing products in the WordPress space?
- With Conductor, for example, you cannot give it away for free and recoup your money.
- Matt's themes are not priced high, but they are lean and mean.
- WordPress pricing is inexpensive compared to other software markets.
- “Free” does not include consistent support from the developer.
About Matt Medeiros
- Co-founder of Slocum Studios
- Host of The Matt Report
- Recently launched Conductor plugin
- Former car salesman for General Motors
- Twitter: @mattmedeiros
Thanks for having me on (Part 1) of the interview! Hopefully Part 2 is just as good 😉
You are welcome. Thank you for being on the show. Part 2 is better than Part 1 in my opinion!