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The Most Important Thing About Pricing Vol. 1

The Most Important Thing About Pricing Vol. 1 – 026

January 1, 2015 by Kirk Bowman Leave a Comment

Happy New Year! At beginning of each show I ask the same question, What is the most important thing you can share about pricing? After 20 interviews, I have compiled the answers into a best-of show.

http://traffic.libsyn.com/artofvalue/026-The-Most-Important-Thing-About-Pricing.mp3

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Defining Value Pricing

  • Ed Kless, VeraSage Institute – Entrepreneurs continue the work of creation.
  • Melissa Hawks, Hawks & Rock – Your brand has a story and that story has value.
  • Wes McClure – Step back and make a commitment to value.
  • Jon Lax, Teehan+Lax – Value pricing is a philosophy, a way of looking at the world.

Serving the Customer

  • Curtis McHale – By serving the customer, you in turn will be served.
  • Jim Medema, Surefoot Data – Learn to talk about your pricing confidently and clearly.
  • Matt Riopelle – It is more fun to make money than to save money.
  • Cliff Ravenscraft, Podcast Answer Man – Price your products and services for the type of customer you want to serve.

Value and Pricing Are Subjective

  • Blair Enns, Win Without Pitching – Pricing (and value) is ultimately subjective.
  • Troy Dean, WP Elevation – Pricing is completely arbitrary and made up.
  • Ron Baker, VeraSage Institute – Prices are ultimately set by value and value is completely subjective.
  • Jason Blumer, Blumer CPAs – The future success of a business is its ability to price high.
  • Marty Thomasson, Gearbox Solutions – Value pricing requires a full commitment.
  • Tom Morkes – Pricing is a part of marketing.

Qualifying the Customer

  • Casey Lewis – It is OK to walk away from a customer you cannot serve.
  • Sean Nisil, Sigdestad Financial – Pricing requires clear communication and setting expectations.
  • Matt Mederios, The Matt Report – Pricing is a skill you can learn over time.
  • Dan Morris, VeraSage Institute – The price to the customer has to be less than the value received.
  • James Dalman, Happy Joe – Pricing is about selling the value to the customer.
  • Jared Easley, Starve the Doubts – Validate your idea. Market before you manufacture.

Filed Under: Episodes, Switching Tagged With: Positioning, Self-confidence, Value conversation

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