Happy New Year! At beginning of each show I ask the same question, What is the most important thing you can share about pricing? After 20 interviews, I have compiled the answers into a best-of show.
Defining Value Pricing
- Ed Kless, VeraSage Institute – Entrepreneurs continue the work of creation.
- Melissa Hawks, Hawks & Rock – Your brand has a story and that story has value.
- Wes McClure – Step back and make a commitment to value.
- Jon Lax, Teehan+Lax – Value pricing is a philosophy, a way of looking at the world.
Serving the Customer
- Curtis McHale – By serving the customer, you in turn will be served.
- Jim Medema, Surefoot Data – Learn to talk about your pricing confidently and clearly.
- Matt Riopelle – It is more fun to make money than to save money.
- Cliff Ravenscraft, Podcast Answer Man – Price your products and services for the type of customer you want to serve.
Value and Pricing Are Subjective
- Blair Enns, Win Without Pitching – Pricing (and value) is ultimately subjective.
- Troy Dean, WP Elevation – Pricing is completely arbitrary and made up.
- Ron Baker, VeraSage Institute – Prices are ultimately set by value and value is completely subjective.
- Jason Blumer, Blumer CPAs – The future success of a business is its ability to price high.
- Marty Thomasson, Gearbox Solutions – Value pricing requires a full commitment.
- Tom Morkes – Pricing is a part of marketing.
Qualifying the Customer
- Casey Lewis – It is OK to walk away from a customer you cannot serve.
- Sean Nisil, Sigdestad Financial – Pricing requires clear communication and setting expectations.
- Matt Mederios, The Matt Report – Pricing is a skill you can learn over time.
- Dan Morris, VeraSage Institute – The price to the customer has to be less than the value received.
- James Dalman, Happy Joe – Pricing is about selling the value to the customer.
- Jared Easley, Starve the Doubts – Validate your idea. Market before you manufacture.