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The Most Important Thing About Pricing Vol. 2 – 078

January 5, 2016 by Kirk Bowman Leave a Comment

The Most Important Thing About Pricing Vol. 2

Happy New Year! At start of each show I ask my expert guest the same question: What is the most important thing you can share about pricing? After 50 interviews in 2015, I have compiled their answers into Volume 2 of “The Most Important Thing About Pricing”. It’s About the Customer Ray Edwards – Set your price based on the value […]

Filed Under: Episodes, Switching Tagged With: Positioning, Pricing strategy, Self-confidence

Creating Value Through Public Relations with Josh Elledge – 077

December 29, 2015 by Kirk Bowman Leave a Comment

Creating Value Through Public Relations with Josh Elledge

Josh Elledge is the Founder and Chief Executive Angel at SavingsAngel.com, whose mission is to help families save money and build wealth. He has appeared on radio and TV over 1000 times and has a syndicated news column with 1.5 million readers. As a result of his media experience, he created UpendPR.com where he shares how […]

Filed Under: Episodes, Positioning Tagged With: Branding, Creative agency, Positioning

Software Development Is A Profession with Tom McFarlin – 076

December 22, 2015 by Kirk Bowman Leave a Comment

Software Development Is A Profession with Tom McFarlin

Tom McFarlin is the founder of Pressware, which develops web apps with WordPress. He is also an open source software developer and an editor for Touch Code, an online technology magazine. Tom has been appointed a Microsoft Most Valued Professional 4 years in a row. He has a computer science degree from Georgia Tech. Solving Customer Problems What is […]

Filed Under: Episodes, Software, WordPress Tagged With: Software development, Web development, WordPress

Creating and Pricing A WordPress Plugin with Jason Coleman – 075

December 16, 2015 by Kirk Bowman Leave a Comment

Creating and Pricing a WordPress Plugin with Jason Coleman

Jason Coleman is the founder of Stranger Studios and the creator of Paid Memberships Pro, a membership plugin for WordPress. He is the co-author of Building Web Apps with WordPress. Jason enjoys playing Minecraft and Super Mario Maker with his kids. Kary Oberunner‘s podcast with Kirk is here: How to tell your friends their Digital Fly© is down […]

Filed Under: Episodes, Software, WordPress Tagged With: Options, Pricing strategy, Software development

Selling Value to Corporate Purchasing with Jennifer Kinson – 074

December 8, 2015 by Kirk Bowman Leave a Comment

Selling Value to Corporate Purchasing with Jennifer Kinson

Jennifer Kinson sells professional services to Fortune 100 customers in information technology. She typically manages 6- to 7-figure deals. Because of the size of the engagements, Jennifer has to put together ROI statements for her customers. She does not have a traditional sales background, and that works to her advantage. Her husband, James Kinson, is […]

Filed Under: Episodes, Software Tagged With: Positioning, Sales, Value conversation

A Second Chance at Value Pricing with Tim Dietrich – 073

December 1, 2015 by Kirk Bowman Leave a Comment

A Second Chance at Value Pricing with Tim Dietrich

Tim Dietrich is a mobile application consultant and the developer evangelist for Airtable. He was formerly a database consultant in the FileMaker space, creating several open source projects for the community. He majored in computer science at Towson University. Tim’s first appearance on the Art of Value was episode #28, A Contrary View to Value […]

Filed Under: Episodes, Software, Switching Tagged With: Hourly billing, Software development, Value pricing story

Use Joy to Position Your Business with Richard Sheridan – 072

November 24, 2015 by Kirk Bowman Leave a Comment

Use Joy to Position Your Business with Richard Sheridan

Richard Sheridan is the co-founder and CEO of Menlo Innovations. The title on his business card is “Chief Story Teller.” He is also the author of Joy, Inc. In his career, he has grown from programmer to vice president to entrepreneur. He loves to ski, and recently he set a personal record, completing a 5K […]

Filed Under: Episodes, Software Tagged With: Positioning, Project management, Software development

The Impact of Really Smart People with Kirk Bowman – 071

November 17, 2015 by Kirk Bowman 2 Comments

The Impact of Really Smart People with Kirk Bowman

This episode is a summary of two conferences Kirk Bowman attended this quarter. The ideas from these events challenged his thinking and influenced how he will do business in the future. The conferences were the VeraSage Symposium in Boston and Regency Mastermind in Phoenix. VeraSage Symposium Asking Great Questions – Ed Kless with Sage Shut Up and Eat Your French Fries from The […]

Filed Under: Episodes, VeraSage Tagged With: Copywriting, Positioning, Value conversation

Making the Transition to Value Pricing with Adrian Simmons – 070

November 10, 2015 by Kirk Bowman Leave a Comment

Making the Transition to Value Pricing with Adrian Simmons

Adrian Simmons is the Chief Creative Designer at Elements CPA. He also is the director of Thriveal Laboratory, which encourages innovation in the accounting profession. Adrian worked at KPMG for two years before joining his father’s accounting firm. In 2013, he had the honor and privilege to re-imagine the firm. How to Switch to Value Pricing What is the most important thing […]

Filed Under: Accounting, Episodes, Switching, VeraSage

VeraSage State of the Union 2015 with Baker, Kless & Chisholm – 069

November 3, 2015 by Kirk Bowman Leave a Comment

VeraSage State of the Union 2015 with Baker, Kless & Chisholm

This episode of the Art of Value Show is a live recording from the bi-annual VeraSage Symposium, which was in Boston, MA. The distinguished panelists or VeraSagi are Ron Baker, Ed Kless, John Chisholm and Kirk Bowman. This episode will be rebroadcast on The Soul of Enterprise with Ron & Ed and Pricing Power by Steve Major. What is the future of value […]

Filed Under: Episodes, VeraSage Tagged With: Psychology, Value conversation, VeraSage

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