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How the Customer Decides to Buy with Sean D’Souza – 096

May 10, 2016 by Kirk Bowman Leave a Comment

How the Customer Decides to Buy with Sean D'Souza

In The Brain Audit, Sean D’Souza uses an analogy of 7 bags, or pieces of luggage, to explain the sequence the brain goes through during the buying process. Open the bags one at a time, in the right order, and the customer will buy. Skip a bag or alter the sequence, and the customer cannot finish the steps to make a purchase.

Filed Under: Creative, Episodes Tagged With: Copywriting, Guarantee, Psychology

The Impact of Really Smart People with Kirk Bowman – 071

November 17, 2015 by Kirk Bowman 2 Comments

The Impact of Really Smart People with Kirk Bowman

This episode is a summary of two conferences Kirk Bowman attended this quarter. The ideas from these events challenged his thinking and influenced how he will do business in the future. The conferences were the VeraSage Symposium in Boston and Regency Mastermind in Phoenix. VeraSage Symposium Asking Great Questions – Ed Kless with Sage Shut Up and Eat Your French Fries from The […]

Filed Under: Episodes, VeraSage Tagged With: Copywriting, Positioning, Value conversation

Visual, Verbal and Value Identity with Mike Kim – 052

June 30, 2015 by Kirk Bowman Leave a Comment

Visual Verbal and Value Identity with Mike Kim

Mike Kim is a marketing consultant that specializes in creating personal brands. He is also the chief marketing officer for an education company in New Jersey. He is the host of the Brand You! podcast, and a speaker at Podcast Movement this summer in Fort Worth, Texas. Positioning Yourself with Price What is the most important thing you can share […]

Filed Under: Episodes, Positioning Tagged With: Copywriting, Positioning, Self-confidence

The Value of Story and Experience with Jody Maberry – 043

April 28, 2015 by Kirk Bowman Leave a Comment

The Value of Story and Experience with Jody Maberry

Jody Maberry is a former park ranger who now specializes in creating story and experience for customers. In other words, he’s a marketing consultant and copywriter. He got his MBA from the Jack Welch Management Institute at Strayer University. He spends his free time hiking in the great northwest of United States and Canada. The […]

Filed Under: Creative, Episodes Tagged With: Copywriting, Internet marketing, Positioning

A Biblical View of Creating Value with Ray Edwards – 032

February 10, 2015 by Kirk Bowman 2 Comments

A Biblical View of Creating Value with Ray Edwards

Ray Edwards is a copywriter and marketer who has worked with successful clients like Tony Robins, Jack Canfield, and Jeff Walker. He is the host of a weekly podcast, The Ray Edwards Show, and the author of Writing Riches, about effective copywriting. Three Questions for a Value Conversation What is the most important thing you can […]

Filed Under: Episodes Tagged With: Copywriting, Internet marketing, Value conversation

Value and Pricing for Copywriters with Ed Gandia – 031

February 3, 2015 by Kirk Bowman 1 Comment

Value and Pricing for Copywriters with Ed Gandia

Ed Gandia is freelance copywriter who got his start writing white papers for his employer. Now, he specializes in educational content for B2B software companies. He is an author and host of the High-Income Business Writing Podcast. Pricing for Freelance Copywriters What is the most important thing you can share about pricing? Most people price on […]

Filed Under: Creative, Episodes Tagged With: Copywriting, Internet marketing, Positioning

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