Greg Kyte is a CPA and comedian. He teaches ethics and fraud courses for accountants with a comedic edge at ComedyCPE.com. He is also the G. Robert Newhart Non-Value-Added Fellow at Versage Institute. The Real Context of Value What is the most important thing you can share about pricing? You need to price your services like you know magic. The Labor Theory of Value says that the value of something is equal to the materials and labor it takes to create it. It is a fallacy. … [Read more...]
The Customer’s Perception of Value with Jason Cohen – 047
Jason Cohen is the founder and CTO of WP Engine. He started the company in 2010, and it has grown to 270 employees in four locations. Over his career, he has started four different companies, both bootstrapped and venture-backed. He also has a start-up incubator in Austin called the Capital Factory. How to Price Intangible Value What is the most important thing you can share about pricing? Everyone says "charge more" and that is true. How can I deliver 10 times the amount of … [Read more...]
Creating Value the Disney Way with Lee Cockerell – 046
Lee Cockerell is the former Executive Vice President, Operations of Walt Disney World Resort. He led a team of 40,000 cast members and managed 20 resort hotels, four theme parks, and two water parks. He is the author of three books: Creating Magic, The Customer Rules, and Time Management Magic. He also has a podcast called, Creating Disney Magic with Lee Cockerell, hosted by Jody Maberry. Talking with Customers What is the most important thing you can share about pricing? Pricing is … [Read more...]
Clarity, Competence and Confidence with Kary Oberbrunner – 045
Kary Oberbrunner left his day job to pursue his dream job. From that experience, he wrote his sixth book, Day Job to Dream Job. Because he has written six books, he now coaches authors through a program called Author Academy Elite. His next event, Escaping Shawshank, will be in August 2015 with Dan Miller. The Three Cs What is the most important thing you can share about pricing? Pricing is a reflection of self-image. You will never outperform your self-image. You will never … [Read more...]
A Book Starts the Relationship with David Hancock – 044
David Hancock is the founder and CEO of Morgan James Publishing. He has written or co-written 12 books, including Guerrilla Marketing for Writers, The Entrepreneurial Author, and Performance Driven Thinking. NASDAQ recognizes David as one of the premier business leaders in the publishing industry. Pricing in Book Publishing What is the most important thing you can share about pricing? As entrepreneurs, we sometimes try to overprice things. Charge as much as you can without … [Read more...]
The Value of Story and Experience with Jody Maberry – 043
Jody Maberry is a former park ranger who now specializes in creating story and experience for customers. In other words, he's a marketing consultant and copywriter. He got his MBA from the Jack Welch Management Institute at Strayer University. He spends his free time hiking in the great northwest of United States and Canada. The Importance of Story and Experience What is the most important thing you can share about pricing? You are worth more than you think you are. It is good … [Read more...]
Lawyers Can Switch to Value Pricing with John Chisholm – 042
John Chisholm helps law firms move from hourly billing to value pricing. A 25-year lawyer turned business consultant, he says the problem with the cost of legal services is not the amount. It is the unpredictability. Customers prefer the experience of and will pay more for price certainty. John shares how this single change can inspire a spirit of innovation and entrepreneurship in lawyers. Value Pricing in Law Firms What is the most important thing you can share about pricing? No … [Read more...]
The Journey from Time to Value with Matthew Burgess – 041
Matthew Burgess is a lawyer who lost a customer when he sent an email at 4:30am on a Sunday. The customer said he wanted Matthew's best work not what remained after exhaustion. This incident started Matthew's quest to find a better way. For the last ten years, he has practicing value pricing at his own firm, View Legal. He shares why the switch is a journey instead of a destination. Value Pricing as a Journey What is the most important thing you can share about pricing? Value … [Read more...]
Why to Productize Your Consulting with Brian Casel – 040
Brian Casel specializes in launching and bootstrapping businesses. He is the author of Productize, a course to help freelancers turn their custom services into products. He also runs Restaurant Engine, a combination of SaaS and productized service for the restaurant industry. What Is Productized Consulting? What is the most important thing you can share about pricing? Pricing is more art than science. How does the customer view pricing in terms of the value received? Do … [Read more...]
Pricing the First WordPress Host with Joshua Strebel – 039
Joshua Strebel is a husband, a father and co-founder and CEO of Pagely, the first managed WordPress hosting company. He graduated college on a Friday, got married on a Saturday and started his business 90 days later with the leftover honeymoon money. Pricing WordPress Hosting What is the most important thing you can share about pricing? Always charge more. Charge what the market will bear - your price is always too low. Pricing lets you choose your customer and assign a … [Read more...]
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