Art Of Value

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The Customer’s Perception of Value with Jason Cohen – 047

May 26, 2015 by Kirk Bowman 1 Comment

The Customers Perception of Value with Jason Cohen

Jason Cohen is the founder and CTO of WP Engine. He started the company in 2010, and it has grown to 270 employees in four locations. Over his career, he has started four different companies, both bootstrapped and venture-backed. He also has a start-up incubator in Austin called the Capital Factory. How to Price Intangible […]

Filed Under: Episodes, Software Tagged With: Startup, Value conversation, WordPress

Why to Productize Your Consulting with Brian Casel – 040

April 7, 2015 by Kirk Bowman Leave a Comment

Why to Productize Your Consulting with Brian Casel

Brian Casel specializes in launching and bootstrapping businesses. He is the author of Productize, a course to help freelancers turn their custom services into products. He also runs Restaurant Engine, a combination of SaaS and productized service for the restaurant industry. What Is Productized Consulting? What is the most important thing you can share about pricing? Pricing is more art than science. How […]

Filed Under: Episodes, Software, WordPress Tagged With: Software development, Startup, Web development

Pricing the First WordPress Host with Joshua Strebel – 039

March 31, 2015 by Kirk Bowman Leave a Comment

Pricing the First WordPress Host with Josh Strebel

Joshua Strebel is a husband, a father and co-founder and CEO of Pagely, the first managed WordPress hosting company. He graduated college on a Friday, got married on a Saturday and started his business 90 days later with the leftover honeymoon money. Pricing WordPress Hosting What is the most important thing you can share about […]

Filed Under: Episodes, Software, WordPress Tagged With: Startup, Web development, WordPress

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