Jason Cohen is the founder and CTO of WP Engine. He started the company in 2010, and it has grown to 270 employees in four locations. Over his career, he has started four different companies, both bootstrapped and venture-backed. He also has a start-up incubator in Austin called the Capital Factory. How to Price Intangible Value What is the most important thing you can share about pricing? Everyone says "charge more" and that is true. How can I deliver 10 times the amount of … [Read more...]
Why to Productize Your Consulting with Brian Casel – 040
Brian Casel specializes in launching and bootstrapping businesses. He is the author of Productize, a course to help freelancers turn their custom services into products. He also runs Restaurant Engine, a combination of SaaS and productized service for the restaurant industry. What Is Productized Consulting? What is the most important thing you can share about pricing? Pricing is more art than science. How does the customer view pricing in terms of the value received? Do … [Read more...]
Pricing the First WordPress Host with Joshua Strebel – 039
Joshua Strebel is a husband, a father and co-founder and CEO of Pagely, the first managed WordPress hosting company. He graduated college on a Friday, got married on a Saturday and started his business 90 days later with the leftover honeymoon money. Pricing WordPress Hosting What is the most important thing you can share about pricing? Always charge more. Charge what the market will bear - your price is always too low. Pricing lets you choose your customer and assign a … [Read more...]