Art Of Value

Discover Value | Create Options | Start Pricing

  • About
  • Events
    • AOV Conference 2017
  • Podcast
    • Accountants
    • Bookkeepers
    • Creatives
    • Developers
    • Lawyers
  • Work Together
    • Coaching
    • Consulting
    • Speaking
  • Contact

Do Not Assume in a Value Conversation with Jonathan Stark – 038

March 24, 2015 by Kirk Bowman Leave a Comment

Do Not Assume in a Value Conversation with Jonathan Stark

Jonathan Stark is a mobile consultant who helps retail brands thrive in a post-PC era. He’s written three books on web development including O’Reilly’s Building iPhone Apps with HTML, CSS, and JavaScript. He made the national news with Jonathan’s Card, an experiment using mobile payments at Starbucks. He ditched hourly billing and has 10 years experience with value pricing. Value Pricing […]

Filed Under: Episodes, Software Tagged With: Hourly billing, Software development, Value conversation

Coaching: Pricing An Online Course with Caleb Simonyi-Gindele – 037

March 17, 2015 by Kirk Bowman Leave a Comment

Coaching: Pricing An Online Course with Caleb Simonyi-Gindele

Caleb Simonyi-Gindele is a registered clinical counselor from Canada who helps couples build thriving, passionate marriages. He and Kirk are in a mastermind group together. Caleb requested assistance with pricing his online marriage course. They decided to record the coaching session for the Art of Value Show. Discovering Value What is the current situation? Diakon Leadership offers counseling and coaching for marriages. Caleb’s remote location […]

Filed Under: Episodes Tagged With: Internet marketing, Positioning, Self-confidence

The State of Value Pricing (Down Under) with Steve Major – 036

March 10, 2015 by Kirk Bowman Leave a Comment

The State of Value Pricing (Down Under) with Steve Major

Steve Major is a pricing and business consultant from Australia. He started out as a charted accountant (CPA) and then founded a consultancy for accountants called Pricing Power. He grew up on a sheep station (70,000 acres) in Texas, Queensland. He is the host of the Pricing Power podcast and enjoys landscape photography. Switching to Value Pricing What […]

Filed Under: Accounting, Episodes Tagged With: Accounting, Value conversation, VeraSage

The Value of Tomorrow with Brennan Dunn – 035

March 3, 2015 by Kirk Bowman Leave a Comment

The Value of Tomorrow with Brennan Dunn

Brennan Dunn started as a freelancer and grew his business into a 10+ person agency. He then decided to create software for himself, rather than others with Planscope.io. Additionally, he has created a variety of teaching tools for pricing and lead generation at DoubleYourFreelancing.com. Positioning With Care What is the most important thing you can share about pricing? It’s […]

Filed Under: Episodes, Software Tagged With: Options, Positioning, Software development

The Magic and Logic of Pricing with Tim Williams – 034

February 24, 2015 by Kirk Bowman 3 Comments

The Magic and Logic of Pricing with Tim Williams

Tim Williams is a marketing professional with over 20 years experience in large agencies. He is the founder of Ignition Consulting Group and author of Positioning for Professionals. Tim is also a Senior Fellow at the VeraSage Institute. Pricing Integrity What is the most important thing you can share about pricing? Stand your ground. When […]

Filed Under: Episodes, Positioning, VeraSage Tagged With: Creative agency, Positioning, VeraSage

A Biblical View of Creating Value with Ray Edwards – 032

February 10, 2015 by Kirk Bowman 2 Comments

A Biblical View of Creating Value with Ray Edwards

Ray Edwards is a copywriter and marketer who has worked with successful clients like Tony Robins, Jack Canfield, and Jeff Walker. He is the host of a weekly podcast, The Ray Edwards Show, and the author of Writing Riches, about effective copywriting. Three Questions for a Value Conversation What is the most important thing you can […]

Filed Under: Episodes Tagged With: Copywriting, Internet marketing, Value conversation

Value and Pricing for Copywriters with Ed Gandia – 031

February 3, 2015 by Kirk Bowman 1 Comment

Value and Pricing for Copywriters with Ed Gandia

Ed Gandia is freelance copywriter who got his start writing white papers for his employer. Now, he specializes in educational content for B2B software companies. He is an author and host of the High-Income Business Writing Podcast. Pricing for Freelance Copywriters What is the most important thing you can share about pricing? Most people price on […]

Filed Under: Creative, Episodes Tagged With: Copywriting, Internet marketing, Positioning

The Law of Value with Bob Burg – 030

January 27, 2015 by Kirk Bowman Leave a Comment

The Law of Value with Bob Burg

Bob Burg is a best-selling author and popular speaker. In his books (with co-author John David Mann), The Go-Giver and Go-Givers Sell More, Bob explains the Five Stratospheric Laws of Success. The first law is The Law of Value. Laws of Value and Compensation What is the best thing you can share about pricing? Unless […]

Filed Under: Episodes Tagged With: Positioning, Self-confidence, Value conversation

Price Communicates Your Value with Jay Shepherd – 029

January 20, 2015 by Kirk Bowman Leave a Comment

Price is more than a number. It is part of how a lawyer communicates value to the customer. To unpack this principle, Jay Shepherd, an employment litigation attorney, compares how a customer perceives an hourly rate vs. a fixed price. He says knowledge instead of activity is more valuable to the customer. Value pricing enables the customer to purchase what he wants in a manner he truly enjoys.

Filed Under: Episodes, Legal, VeraSage Tagged With: Attorney, Hourly billing, VeraSage

A Contrary View of Value Pricing with Tim Dietrich – 028

January 13, 2015 by Kirk Bowman Leave a Comment

A Contrary View of Value Pricing with Tim Dietrich

Tim Dietrich is a database consultant, specializing in the FileMaker platform. He is the author of FileMaker Pro 13 Absolute Beginner’s Guide and creator of FMEasySync, an open source sync framework for FileMaker. Wins & Losses in Value Pricing What is the most important thing you can share about pricing? Tim mentioned my session from FileMaker DevCon 2009 with Jonathan Stark. […]

Filed Under: Episodes, Software, Switching Tagged With: Hourly billing, Project management, Software development

  • « Previous Page
  • 1
  • …
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • Next Page »

Search

Email List

   Join   

Podcast

Subscribe

Copyright © 2023 · Centric Theme on Genesis Framework · WordPress · Log in