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A Biblical View of Creating Value with Ray Edwards

A Biblical View of Creating Value with Ray Edwards – 032

February 10, 2015 by Kirk Bowman 2 Comments

Ray Edwards is a copywriter and marketer who has worked with successful clients like Tony Robins, Jack Canfield, and Jeff Walker. He is the host of a weekly podcast, The Ray Edwards Show, and the author of Writing Riches, about effective copywriting.

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Three Questions for a Value Conversation

  • What is the most important thing you can share about pricing?
    • You should set your prices based on the value you bring to your client, which assumes:
      • You know the value you bring to your client.
      • You understand the cost of them not doing business with you.
    • If you under price, you will have to take on more clients than you can serve at your best.
    • You have to own the value you create, the responsibility to communicate that value and the responsibility to price that value.
    • To serve your customer the best, you have to create margin through pricing.
  • How do you determine the value of something that is intangible?
    • You have to find a way make the intangible, tangible.
    • Ray explains how to determine the value of creating a logo.
    • We make split-second decisions about how much something is worth. – Blink by Malcolm Gladwell
    • Use the value you have created for other customers as a benchmark.
    • Use Google to research the typical increase in value for a product or service.
  • What is one of your favorite questions to ask when having a value conversation?
    • Outcome Question – What must have happened one year from now for you to be happy with your progress? – The Dan Sullivan Question
    • Doing Nothing Question – What is the cost to keep doing what you are doing?
    • Decision Question – Part of serving the customer is facilitating an answer in a timely manner.
    • An objection is the customer asking you to help them answer a question.
  • How do you determine whether you actually delivered value?
    • Agree at the start of the project what success looks like, and then it is easy to determine “Did we achieve it?”
    • Perform an After Action Review.

Biblical View of Value

  • What is a Biblical view of creating value?
    • Golden Rule – Treat other people the way you want to be treated.
    • As a believer, your view of value is rooted in the inherent value of a human being.
    • As a believer, you create maximum value when you walk in your calling.
  • What is a Biblical view of setting a price?
    • The buyer should receive more value than the price he pays.
    • Proverbs 11:26 – …blessing will be on the head of him who sells it [grain].
  • What is one of your favorite Bible stories about business?
    • Mark 10:17-28 – The Rich Young Ruler
    • Ray's Paraphrase – This money stuff, it will destroy you. If you follow me, I will give 100 times more money than you have now.
    • It is never about the money. It is about who or what you worship.
  • What are the main concepts of your talk “Spiritual Foundations That Produce Wealth”?
    • There are two mindsets or spirits regarding prosperity: Greed and Poverty.
    • If your soul is not prospering (mind, will, emotions), you will not prosper financially.
    • The secret to a prosperous soul is renewing your mind (thoughts).
  • What is the best value you have ever created for a customer?
    • What started as a copywriting project, became a coaching project to create a real estate product and generated $1.7 million in revenue.
    • Ray coached his customer at the moment of indecision to press forward despite the banking collapse of 2008.

About Ray Edwards

  • Podcast: The Ray Edwards Show
  • Website: RayEdwards.com
  • Twitter: @RayEdwards

Filed Under: Episodes Tagged With: Copywriting, Internet marketing, Value conversation

Comments

  1. Tina says

    March 5, 2015 at 5:48 pm

    Amazing interview!

    Reply
    • Kirk Bowman says

      March 6, 2015 at 1:44 pm

      Thank you Tina! Ray brought his A-game.

      Reply

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