Kai Davis is an outreach consultant who focuses on building relationships and online community. He is also an e-commerce consultant who helps businesses increase their sales. Previously he was a front-end developer for WordPress and a jazz pianist. He is speaking in September at the Double Your Freelancing Conference. Kai's Value Pricing Journey What is the most important thing you can share about pricing? Price is subjective to each customer. When a customer is evaluating a … [Read more...]
A Live After Action Review with Susan Fennema – 057
Susan Fennema is the project manager at MightyData. We have worked together for over five years. This episode is a glimpse into the internal conversations we have to continuously improve service for our customers. Creating a Quick Win What is the value of offering a "quick win" to the customer? The biggest value is a quick turn-around. We can learn faster to solve the customer's needs faster. Going deep, but only for the first phase, prevents overwhelming … [Read more...]
You Can Learn To Price Too with Kevin Mitchell – 056
Kevin Mitchell is the President of the Professional Pricing Society (PPS). He is the publisher of a quarterly journal on professional pricing, which is primarily academic research. He also publishes a monthly newsletter, called the Pricing Advisor, which follows trends in pricing. He has spoken all over the world on pricing, including North America, South America, Europe, and Asia. Professional Pricing Society What is the most important thing you can share about pricing? … [Read more...]
Finding Your Sauce (and Value) with Cerrone & Urcioli – 055
Chris Cerrone & Laci Urcioli are the hosts of the Chris Cerrone Show, a podcast with 1.8 million downloads across 136 episodes. They are also marketing and business consultants, who hail from Vegas. Chris is a former skateboarder, and Laci a former circus performer. Know Your Value What is the most important thing you can share about pricing? Know your value. Your value has a direct effect on what you can charge. Know your customer and audience. For whom are you … [Read more...]
The Story of My Pricing Journey with Carrie Dils – 054
Carrie Dils is a WordPress developer and business consultant, a recommended Genesis developer by StudioPress, and an author of WordPress training courses at Lynda.com. Personally, she is a lover of rescue dogs and a craft beer connoisseur. Getting Started in Web Development What is the most important thing you can share about pricing? Every time she has raised her rates, she has increased the quality of her customers. By charging higher rates, she attracts a different kind of … [Read more...]
The Role of Value in Sales with Donald Kelly – 053
Donald Kelly is the host of The Sales Evangelist podcast and an award-winning speaker. His podcast has been mentioned in Entrepreneur Magazine, The Huffington Post and on Yahoo Finance. He's a sales trainer and mentor, and a self-admitted addict to staycations. Kirk was a guest on Episode 32 of The Sales Evangelist. Getting Started in Sales What is the most important thing you can share about pricing? Price is the reward for the value that people see. People can be afraid of … [Read more...]
Visual, Verbal and Value Identity with Mike Kim – 052
Mike Kim is a marketing consultant that specializes in creating personal brands. He is also the chief marketing officer for an education company in New Jersey. He is the host of the Brand You! podcast, and a speaker at Podcast Movement this summer in Fort Worth, Texas. Positioning Yourself with Price What is the most important thing you can share about pricing? You can probably charge higher than you think you are worth. The mental block is in your mind, not others'. Charge … [Read more...]
The Value of the Customer’s Customer with Wes Higbee – 051
Wes Higbee was a guest on a previous episode of the Art of Value Show. His latest book is about value and software, Commitment to Value: How to Make Technical Projects Worthwhile. He is also the owner and chief consultant at Full City Technology. Wes focuses on helping teams learn to develop from a value perspective. The Path to Value What is the most important thing you can share about pricing? Be deliberate about the type of customer relationship you want to have. Do … [Read more...]
Which One? or Will I? with Mark Stiving – 050
Mark Stiving has a Ph.D. in Pricing from UC Berkeley. He is the author of Impact Pricing and writes a popular blog PragmaticPricing.com. He is consultant and teacher at Pragmatic Marketing, which helps product managers at Fortune 1000 companies define, build and market great products. What Is the Customer Willing to Pay? What is the most important thing you can share about pricing? Charge what the customer is willing to pay. It has nothing to do with "cost-plus". Service … [Read more...]
The Real Goal of Value Pricing with Ben Furfie – 049
Ben Furfie is a web designer who specializes in front-end development. Business wise, he focuses on lead generation for small to medium size businesses. Technology wise, he uses WordPress and the Genesis framework. He started out as a writer and then began to pick up the technology while working on magazine projects. He recently spoke at WordCamp in London on value pricing. First Exposure to Value Pricing What is the most important thing you can share about pricing? There has been … [Read more...]
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