Art Of Value

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Using Value to Steal the Show with Michael Port – 063

September 22, 2015 by Kirk Bowman Leave a Comment

Using Value to Steal the Show with Michael Port

Michael Port is the author of six books and a New York Times best-selling author. The Boston Globe commented, “He is an uncommonly honest author.” He has been called a marketing guru by the Wall Street Journal and a sales guru by The Financial Times. His seventh book, Steal the Show, is due this fall. “Book Yourself […]

Filed Under: Episodes, Positioning Tagged With: Sales, Self-confidence, Value conversation

The Accountant Who Does Not Do Taxes with Barrett Young – 062

September 15, 2015 by Kirk Bowman Leave a Comment

The Accountant Who Does Not Do Taxes with Barrett Young

Barrett Young is an accountant who founded The Green Abacus in 2012. He has never kept a timesheet, no longer does tax returns, and has never worked for a Big Four Accounting Firm. Barrett served our country as a Marine in the infantry, and he loves to snowboard. Providing Unlimited Access What is the most important thing […]

Filed Under: Accounting, Episodes Tagged With: Accounting, Options, Value conversation

The Story of Disney’s Brilliant Price Hike with Joni Newkirk – 059

August 25, 2015 by Kirk Bowman Leave a Comment

The Story of Disney's Brilliant Price Hike with Joni Newkirk

Joni Newkirk is the founder and CEO of Integrated Insight. She is a former Senior Vice President of Business Insight and Improvement at Disney. She was responsible for anything analytical outside traditional finance. One of the big things was pricing and revenue management for essentially everything Disney sold. They were responsible for forecasting revenue, which included things like daily attendance and a 10-year […]

Filed Under: Episodes Tagged With: Options, Positioning, Value conversation

You Can Learn To Price Too with Kevin Mitchell – 056

August 4, 2015 by Kirk Bowman 1 Comment

You Can Learn To Price Too with Kevin Mitchell

Kevin Mitchell is the President of the Professional Pricing Society (PPS). He is the publisher of a quarterly journal on professional pricing, which is primarily academic research. He also publishes a monthly newsletter, called the Pricing Advisor, which follows trends in pricing. He has spoken all over the world on pricing, including North America, South America, Europe, and […]

Filed Under: Episodes Tagged With: Positioning, Sales, Value conversation

The Role of Value in Sales with Donald Kelly – 053

July 7, 2015 by Kirk Bowman Leave a Comment

The Role of Value in Sales with Donald Kelly

Donald Kelly is the host of The Sales Evangelist podcast and an award-winning speaker. His podcast has been mentioned in Entrepreneur Magazine, The Huffington Post and on Yahoo Finance. He’s a sales trainer and mentor, and a self-admitted addict to staycations. Kirk was a guest on Episode 32 of The Sales Evangelist. Getting Started in Sales What […]

Filed Under: Creative, Episodes Tagged With: Sales, Self-confidence, Value conversation

The Value of the Customer’s Customer with Wes Higbee – 051

June 23, 2015 by Kirk Bowman Leave a Comment

The Value of the Customer's Customer with Wes Higbee

Wes Higbee was a guest on a previous episode of the Art of Value Show. His latest book is about value and software, Commitment to Value: How to Make Technical Projects Worthwhile. He is also the owner and chief consultant at Full City Technology. Wes focuses on helping teams learn to develop from a value perspective. The Path to […]

Filed Under: Episodes, Software Tagged With: Positioning, Software development, Value conversation

The Real Goal of Value Pricing with Ben Furfie – 049

June 9, 2015 by Kirk Bowman Leave a Comment

The Real Goal of Value Pricing with Ben Furfie

Ben Furfie is a web designer who specializes in front-end development. Business wise, he focuses on lead generation for small to medium size businesses. Technology wise, he uses WordPress and the Genesis framework. He started out as a writer and then began to pick up the technology while working on magazine projects. He recently spoke […]

Filed Under: Episodes, Software, Switching, WordPress Tagged With: Freelancing, Value conversation, WordPress

The Customer’s Perception of Value with Jason Cohen – 047

May 26, 2015 by Kirk Bowman 1 Comment

The Customers Perception of Value with Jason Cohen

Jason Cohen is the founder and CTO of WP Engine. He started the company in 2010, and it has grown to 270 employees in four locations. Over his career, he has started four different companies, both bootstrapped and venture-backed. He also has a start-up incubator in Austin called the Capital Factory. How to Price Intangible […]

Filed Under: Episodes, Software Tagged With: Startup, Value conversation, WordPress

Creating Value the Disney Way with Lee Cockerell – 046

May 19, 2015 by Kirk Bowman Leave a Comment

Creating Value the Disney Way with Lee Cockerell

Lee Cockerell is the former Executive Vice President, Operations of Walt Disney World Resort. He led a team of 40,000 cast members and managed 20 resort hotels, four theme parks, and two water parks. He is the author of three books: Creating Magic, The Customer Rules, and Time Management Magic. He also has a podcast called, […]

Filed Under: Creative, Episodes Tagged With: Options, Positioning, Value conversation

Do Not Assume in a Value Conversation with Jonathan Stark – 038

March 24, 2015 by Kirk Bowman Leave a Comment

Do Not Assume in a Value Conversation with Jonathan Stark

Jonathan Stark is a mobile consultant who helps retail brands thrive in a post-PC era. He’s written three books on web development including O’Reilly’s Building iPhone Apps with HTML, CSS, and JavaScript. He made the national news with Jonathan’s Card, an experiment using mobile payments at Starbucks. He ditched hourly billing and has 10 years experience with value pricing. Value Pricing […]

Filed Under: Episodes, Software Tagged With: Hourly billing, Software development, Value conversation

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