Art Of Value

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Making the Transition to Value Pricing with Adrian Simmons – 070

November 10, 2015 by Kirk Bowman Leave a Comment

Making the Transition to Value Pricing with Adrian Simmons

Adrian Simmons is the Chief Creative Designer at Elements CPA. He also is the director of Thriveal Laboratory, which encourages innovation in the accounting profession. Adrian worked at KPMG for two years before joining his father’s accounting firm. In 2013, he had the honor and privilege to re-imagine the firm. How to Switch to Value Pricing What is the most important thing […]

Filed Under: Accounting, Episodes, Switching, VeraSage

Value Pricing Is A Business Model with David Wells – 066

October 13, 2015 by Kirk Bowman Leave a Comment

Value Pricing Is A Business Model with David Wells

In 2012, David Wells led Moores, a 40-lawyer practice, through a transition from hourly billing to value pricing. From his experience, he learned value pricing is more than a way to determine what to charge a customer. It is a business model, a philosophy, and a way of thinking. David shares how the new model changed the customers, employees, processes, and systems at Moores for the better.

Filed Under: Episodes, Legal, Switching Tagged With: Attorney, Guarantee, Project management

The Story of My Pricing Journey with Carrie Dils – 054

July 21, 2015 by Kirk Bowman Leave a Comment

The Story of My Pricing Journey with Carrie Dils

Carrie Dils is a WordPress developer and business consultant, a recommended Genesis developer by StudioPress, and an author of WordPress training courses at Lynda.com. Personally, she is a lover of rescue dogs and a craft beer connoisseur. Getting Started in Web Development What is the most important thing you can share about pricing? Every time she […]

Filed Under: Episodes, Software, Switching, WordPress Tagged With: Freelancing, Web development, WordPress

The Real Goal of Value Pricing with Ben Furfie – 049

June 9, 2015 by Kirk Bowman Leave a Comment

The Real Goal of Value Pricing with Ben Furfie

Ben Furfie is a web designer who specializes in front-end development. Business wise, he focuses on lead generation for small to medium size businesses. Technology wise, he uses WordPress and the Genesis framework. He started out as a writer and then began to pick up the technology while working on magazine projects. He recently spoke […]

Filed Under: Episodes, Software, Switching, WordPress Tagged With: Freelancing, Value conversation, WordPress

Lawyers Can Switch to Value Pricing with John Chisholm – 042

April 21, 2015 by Kirk Bowman Leave a Comment

Lawyers Can Switch to Value Pricing with John Chisholm

John Chisholm helps law firms move from hourly billing to value pricing. A 25-year lawyer turned business consultant, he says the problem with the cost of legal services is not the amount. It is the unpredictability. Customers prefer the experience of and will pay more for price certainty. John shares how this single change can inspire a spirit of innovation and entrepreneurship in lawyers.

Filed Under: Episodes, Legal, Switching, VeraSage Tagged With: Attorney, Hourly billing, VeraSage

The Journey from Time to Value with Matthew Burgess – 041

April 14, 2015 by Kirk Bowman Leave a Comment

The Journey from Time to Value with Matthew Burgess

Matthew Burgess is a lawyer who lost a customer when he sent an email at 4:30am on a Sunday. The customer said he wanted Matthew’s best work not what remained after exhaustion. This incident started Matthew’s quest to find a better way. For the last ten years, he has practicing value pricing at his own firm, View Legal. He shares why the switch is a journey instead of a destination.

Filed Under: Episodes, Legal, Switching, VeraSage Tagged With: Accounting, Attorney, VeraSage

A Contrary View of Value Pricing with Tim Dietrich – 028

January 13, 2015 by Kirk Bowman Leave a Comment

A Contrary View of Value Pricing with Tim Dietrich

Tim Dietrich is a database consultant, specializing in the FileMaker platform. He is the author of FileMaker Pro 13 Absolute Beginner’s Guide and creator of FMEasySync, an open source sync framework for FileMaker. Wins & Losses in Value Pricing What is the most important thing you can share about pricing? Tim mentioned my session from FileMaker DevCon 2009 with Jonathan Stark. […]

Filed Under: Episodes, Software, Switching Tagged With: Hourly billing, Project management, Software development

An Accountant Learns to Value Price with Josh Zweig – 027

January 6, 2015 by Kirk Bowman 2 Comments

An Accountant Learns to Value Price with Josh Zweig

Josh Zweig is a the founder of LiveCA, an online accounting firm in Canada. His goal is to serve his customers from anywhere in the world with only a backpack. Learning to Value Price What is the most important thing you can share about pricing? Pricing is a skill that gets better as you practice. How did […]

Filed Under: Accounting, Episodes, Switching Tagged With: Accounting, Options, Value conversation

The Most Important Thing About Pricing Vol. 1 – 026

January 1, 2015 by Kirk Bowman Leave a Comment

The Most Important Thing About Pricing Vol. 1

Happy New Year! At beginning of each show I ask the same question, What is the most important thing you can share about pricing? After 20 interviews, I have compiled the answers into a best-of show. Defining Value Pricing Ed Kless, VeraSage Institute – Entrepreneurs continue the work of creation. Melissa Hawks, Hawks & Rock – Your brand has a story and […]

Filed Under: Episodes, Switching Tagged With: Positioning, Self-confidence, Value conversation

Learning to Value Price Is A Process with Marty Thomasson – 015

November 13, 2014 by Kirk Bowman Leave a Comment

Learning to Value Price Is A Process with Marty Thomasson

Gearbox Solutions is switching to value pricing. In this episode, owner Marty Thomasson discusses his experience during the transition and the impact on the business. What is the most important thing you can share about pricing? Moving to value pricing requires a full commitment. It requires changing the way you think, including new soft skills. Changing your business to value pricing is […]

Filed Under: Episodes, Software, Switching Tagged With: Self-confidence, Value conversation, Value pricing story

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