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Price Communicates Your Value with Jay Shepherd – 029

January 20, 2015 by Kirk Bowman Leave a Comment

Price is more than a number. It is part of how a lawyer communicates value to the customer. To unpack this principle, Jay Shepherd, an employment litigation attorney, compares how a customer perceives an hourly rate vs. a fixed price. He says knowledge instead of activity is more valuable to the customer. Value pricing enables the customer to purchase what he wants in a manner he truly enjoys.

Filed Under: Episodes, Legal, VeraSage Tagged With: Attorney, Hourly billing, VeraSage

The History of the Billable Hour with Jon Lax – 006

October 14, 2014 by Kirk Bowman 2 Comments

The History of the Billable Hour with Jon Lax

Most professionals (accountant, lawyers, designers, developers) charge by the hour because that is how it has always been done. Jon Lax has done the research to explain why. In the early 1900s, an attorney at Boston Legal Aide asked MIT for assistance managing a backlog of cases. The result was the creation of the billable hour […]

Filed Under: Creative, Episodes, Legal, Switching

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