Since software development is a technical craft, it is easy to focus on the details instead of the big picture. However, failure to focus on why the project is important can doom the endeavor before it starts. By starting with the value to customer, software development has a higher chance of success because every action contributes to the primary goal.
This episode is Part 1 of a two-part series. Listen to Part 2: Value Pricing vs. Agile Development
- What is one problem with charging by the hour?
- Why do you change I need, I want to I think I need, I think I want?
- What should someone do if he is afraid to ask value questions?
- What is one of your favorite questions to ask during a value conversation?
- What is the biggest challenge for a software developer to adopt value pricing?
About Wes McClure
Wes McClure is a software developer whose purpose is to help people improve how they create software. He applies the principles of value to software development. He studied computer science at the University of Nebraska and has been a .NET developer for many years.