In this episode, Ron Baker and I continue with Part 2 of the What Matters series. If profit does not matter, then what should replace it? Cash planning and budgeting. This is a huge opportunity for accountants and consultants because you can equip your customer to make stronger business decisions. Will you seize it?
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About Ron Baker
Ron Baker is the author of Implementing Value Pricing, the foremost resource on the subject. He is the founder of the VeraSage Institute, and co-host of The Soul of Enterprise podcast. Recently, he became the Chief Value Office (CVO) at Armanino, one of the Top 20 accounting firms in the US.
- ron@verasage.com (Email)
- @ronaldbaker (Twitter)
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