In this episode, Ron Baker and I continue with Part 2 of the What Matters series. If profit does not matter, then what should replace it? Cash planning and budgeting. This is a huge opportunity for accountants and consultants because you can equip your customer to make stronger business decisions. Will you seize it?
About Ron Baker
Ron Baker is the author of Implementing Value Pricing, the foremost resource on the subject. He is the founder of the VeraSage Institute, and co-host of The Soul of Enterprise podcast. Recently, he became the Chief Value Office (CVO) at Armanino, one of the Top 20 accounting firms in the US.