Art Of Value

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The Law of Value with Bob Burg – 030

January 27, 2015 by Kirk Bowman Leave a Comment

The Law of Value with Bob Burg

Bob Burg is a best-selling author and popular speaker. In his books (with co-author John David Mann), The Go-Giver and Go-Givers Sell More, Bob explains the Five Stratospheric Laws of Success. The first law is The Law of Value. Laws of Value and Compensation What is the best thing you can share about pricing? Unless […]

Filed Under: Episodes Tagged With: Positioning, Self-confidence, Value conversation

The Most Important Thing About Pricing Vol. 1 – 026

January 1, 2015 by Kirk Bowman Leave a Comment

The Most Important Thing About Pricing Vol. 1

Happy New Year! At beginning of each show I ask the same question, What is the most important thing you can share about pricing? After 20 interviews, I have compiled the answers into a best-of show. Defining Value Pricing Ed Kless, VeraSage Institute – Entrepreneurs continue the work of creation. Melissa Hawks, Hawks & Rock – Your brand has a story and […]

Filed Under: Episodes, Switching Tagged With: Positioning, Self-confidence, Value conversation

Creating Value With Crowd Funding with Jared Easley – 025

December 30, 2014 by Kirk Bowman 2 Comments

Creating Value With Crowd Funding with Jared Easley

Jared Easley is host of the Starve the Doubts podcast. (Kirk was interviewed on episode #82.) He is also co-founder of Podcast Movement, the first conference exclusively for podcasters. Validate the Idea First What is the most important thing you can share about pricing? Validate your idea. Market before you manufacture. What are some ways to validate your idea? Create an Eventbrite page to […]

Filed Under: Creative, Episodes Tagged With: Internet marketing, Positioning, Self-confidence

A Designer’s View of Value Pricing with James Dalman – 024

December 23, 2014 by Kirk Bowman Leave a Comment

A Designer's View of Value Pricing with James Dalman

James Dalman is a designer who sells on value. He also leads HappyJoe.org, a non-profit to help veterans get jobs in the technical workplace after returning from service. What is the most important thing you can share about pricing? Pricing is about selling the value. Value is not determined by what the salesperson believes; it is […]

Filed Under: Episodes, Positioning Tagged With: Creative agency, Self-confidence, Web development

Find Your Why and Price Accordingly with Sean Nisil – 020

December 2, 2014 by Kirk Bowman Leave a Comment

020 - Find Your Why and Price Accordingly with Sean Nisil

Sean Nisil is a fee-based financial advisor, whose mission is to help people to live their ideal life now and in retirement. What is the most important thing you can share about pricing? Clarity: What am I, as a service professional, going to be providing and setting the expectation clearly. Compensation as a financial advisor can […]

Filed Under: Accounting, Episodes Tagged With: Positioning, Self-confidence, Value conversation

Pricing Tips From Real Estate with Casey Lewis – 019

November 27, 2014 by Kirk Bowman Leave a Comment

Pricing Tips From Real Estate with Casey Lewis

Casey Lewis is a consultant, helping people get out of debt. Additionally, he is a real estate agent. This episode shows his perspective on value in those areas. What is the most important thing you can share about pricing? If you can’t help solve a problem or add value, it is OK to walk away […]

Filed Under: Creative, Episodes Tagged With: Freelancing, Positioning, Self-confidence

Learning to Value Price Is A Process with Marty Thomasson – 015

November 13, 2014 by Kirk Bowman Leave a Comment

Learning to Value Price Is A Process with Marty Thomasson

Gearbox Solutions is switching to value pricing. In this episode, owner Marty Thomasson discusses his experience during the transition and the impact on the business. What is the most important thing you can share about pricing? Moving to value pricing requires a full commitment. It requires changing the way you think, including new soft skills. Changing your business to value pricing is […]

Filed Under: Episodes, Software, Switching Tagged With: Self-confidence, Value conversation, Value pricing story

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