Jared Easley is host of the Starve the Doubts podcast. (Kirk was interviewed on episode #82.) He is also co-founder of Podcast Movement, the first conference exclusively for podcasters. Validate the Idea First What is the most important thing you can share about pricing? Validate your idea. Market before you manufacture. What are some ways to validate your idea? Create an Eventbrite page to see if people will pay for it. Use Ritetag to research the hash tags that … [Read more...]
Find Your Why and Price Accordingly with Sean Nisil – 020
Sean Nisil is a fee-based financial advisor, whose mission is to help people to live their ideal life now and in retirement. What is the most important thing you can share about pricing? Clarity: What am I, as a service professional, going to be providing and setting the expectation clearly. Compensation as a financial advisor can be commission or fee-based. The fee-based model allows the customer to understand the service being offered, how much it will cost and what the value … [Read more...]
Pricing Tips From Real Estate with Casey Lewis – 019
Casey Lewis is a consultant, helping people get out of debt. Additionally, he is a real estate agent. This episode shows his perspective on value in those areas. What is the most important thing you can share about pricing? If you can't help solve a problem or add value, it is OK to walk away from a sale. Sometimes the best way to serve a customer is to not serve them. How does pricing work in residential real estate? Real estate agents can charge the percentage they … [Read more...]
Pay What You Want Pricing with Tom Morkes – 016
Tom Morkes is an expert at Pay What You Want pricing. In fact, he wrote a book on it. PWYW pricing lets the consumer choose the price to pay for the product or service. What is the most important thing you can share about pricing? Pricing is marketing. How you price your products and services is part of marketing, and therefore part of the sales process. Pricing is essential early in the process, while you are developing a product or service. What is Pay What You Want … [Read more...]
Creating and Pricing High-Value Services with Jason Blumer – 014
Jason Blumer is an accountant and entrepreneur, constantly starting businesses. His focus for the past few years has been on business coaching, trying to change businesses from the inside out. He is trying to single-handedly start a revolution in the accounting industry. He runs Blumer CPAs, a virtual accounting firm. He started the Thriveal CPA Network to help accountants stop billing by the hour and start pricing on the value they create for their customers. He has two podcasts of his … [Read more...]