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Be Nice: The Rules of Customer Service with Lee Cockerell – 109

December 26, 2016 by Kirk Bowman Leave a Comment

Be Nice: The Rules of Customer Service

Lee Cockerell was a guest a previous episode of the Art of Value Show. At the end of that show, Lee suggested we do another interview to discuss the rules of customer services from his book The Customer Rules. While we will not cover all 39 rules, we will cover a dozen or so during this […]

Filed Under: Episodes, Positioning

Align Value with Your Target Market with Aaron Vidas – 108

December 19, 2016 by Kirk Bowman Leave a Comment

Align Value with Your Target Market with Aaron Vidas

Aaron Vidas is the founder of StrategyBox, a marketing consultancy for $50M companies. In this episode, we discuss realigning your value proposition with a new target market. In the first segment, Aaron explains how he realized he was not aligned and the steps he took to change it. In the next segment, we explore how […]

Filed Under: Creative, Episodes, Positioning

After You Create Value, Profit First with Mike Michalowicz – 107

December 12, 2016 by Kirk Bowman Leave a Comment

After You Create Value, Profit First with Mike Michalowicz

Mike Michalowicz has created three multi-million dollar companies and is the author of four published books including Profit First and Surge. His is a former columnist for the Wall Street Journal. One of his unique skills is using mnemonics to memorizes his keynote speeches. I (Kirk) was recently a guest on his podcast, Grow My […]

Filed Under: Accounting, Episodes

Revenue Generation for Ecommerce with Kurt Elster – 106

December 5, 2016 by Kirk Bowman Leave a Comment

Revenue Generation for Commerce with Kurt Elster

Kurt Elster is an e-commerce consultant who specializes in the Shopify platform. He is a founder and partner at EtherCycle, and host of the Unofficial Shopify Podcast. He earned his MBA from Illinois Institute of Technology. Kurt is a newlywed, and the theme for his wedding was “Day of the Dead,” the Mexican version of Halloween. […]

Filed Under: Episodes, Positioning

The Legacy of Value and Pricing with Paul Kennedy – 105

November 28, 2016 by Kirk Bowman Leave a Comment

The Legacy of Value and Pricing with Paul Kennedy

Paul Kennedy is a co-founder and partner at O’Byrne & Kennedy (OBK), a chartered accounting firm in the United Kingdom. He is also a Practicing Fellow at VeraSage. In this episode, we explore the OBK journey to value pricing. In the first segment, Paul explains how OBK transitioned to value pricing over a 5-6 year […]

Filed Under: Accounting, Episodes, VeraSage

The Value of Significance with Aaron Walker – 104

November 21, 2016 by Kirk Bowman Leave a Comment

The Value of Significance with Aaron Walker

Aaron Walker founded View From the Top to help men live a life of significance. In this episode, we discuss his journey from the pawn business to coaching men. In the first one, we explore being the right fit for the customer. During the second segment, Aaron describes selling and pricing in the pawn business. In […]

Filed Under: Creative, Episodes

The Freedom of Value Pricing with Chris Blunt – 103

November 14, 2016 by Kirk Bowman Leave a Comment

The Freedom of Value Pricing with Chris Blunt

Chris Blunt is a software developer from the United Kingdom and a member of the Art of Value Society. In this episode, we discuss his transition from hourly billing to value pricing. In segment one, we explore his motivation to move from hourly rates to pricing on value. During the second segment, Chris explains how […]

Filed Under: Episodes, Software, Switching

Designing Value for Your Online Course with Janelle Allen – 102

November 7, 2016 by Kirk Bowman Leave a Comment

Designing Value for Your Online Course with Janelle Allen

Janelle Allen is a learning designer of online courses at Zen Courses and the host of the Zen Courses Show. In this episode, we discuss how to create significant value for your course. In the first segment, we explore the most important factor, learner success. During the next segment, she explains how to determine what success […]

Filed Under: Creative, Episodes, WordPress

Narrative Is the Medium for Value with Chris Lema – 101

October 31, 2016 by Kirk Bowman 1 Comment

Narrative Is the Medium for Value with Chris Lema

Chris Lema is a software product strategist and daily blogger at ChrisLema.com. In this episode, we discuss value pricing in the enterprise market and creating membership sites. During the first segment, we explore selling software to large customers through story and value. In the second segment, Chris explains why a subscription service is actually a […]

Filed Under: Episodes, Software, WordPress Tagged With: WordPress

The Foundation of Wealth Is Wisdom with Rabbi Daniel Lapin – 100

October 25, 2016 by Kirk Bowman 2 Comments

The Foundation of Wealth Is Wisdom with Rabbi Daniel Lapin

Daniel Lapin is best known as America’s Rabbi. In this episode, we discuss his book Business Secrets From the Bible. In the first segment, he defines “ancient Jewish wisdom” and then defines business, money, and wealth from a Biblical perspective. During the next segment, we contrast the spiritual and physical nature of business. In the last […]

Filed Under: Episodes

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