Art Of Value

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Pricing, Procurement & the Ad Agency with Tom Lewis – 119

May 10, 2017 by Kirk Bowman 3 Comments

Pricing, Procurement & the Ad Agency with Tom Lewis

In this episode, Tom Lewis and I discuss the state of value pricing in advertising in the United Kingdom. Our conversation explores having an effective value conversation with procurement. Then, he shares insights from the keynote speakers at the 2017 IPA conference in London.

Filed Under: Creative, Episodes, Positioning

The Who, What and Why of Value with Ed Kless – 118

April 19, 2017 by Kirk Bowman 2 Comments

The Who, What and Why of Value with Ed Kless

In this episode, Ed Kless and I discuss his recent trip to Australia. He was in Melbourne to present a strategy workshop and speak at Sage Summit 2017. We explore the strategy framework of Why, Who, What and How. Then, we review his sessions from Sage Summit, Healing Leadership and Innovation Beyond Technology.

Filed Under: Episodes, Software, VeraSage

Prevention: The Next Legal Frontier with Carr and Lamb – 117

March 27, 2017 by Kirk Bowman Leave a Comment

Prevention: The Next Legal Frontier with Carr & Lamb

During this episode, Jeffrey and Patrick explain why the best legal problem is the one you never have. They share their experience as customer and attorney, and then colleagues helping Fortune 1000 companies create a culture of risk prevention.

Filed Under: After Action Review, Episodes, Legal

Commercial Litigation for a Fixed Price with Patrick Lamb – 116

February 13, 2017 by Kirk Bowman Leave a Comment

Commercial Litigation for a Fixed Price

In this episode, Patrick Lamb and I discuss his experience implementing value pricing at his law firm, and then consulting with other firms. Next, we explore the state of the business of law from the Value Line Adjustment to the Great Reset of 2008.

Filed Under: Episodes, Legal

Value Pricing in the Accounting 100 with Michelle Golden – 115

February 6, 2017 by Kirk Bowman 1 Comment

Value Pricing in the Accounting 100 with Michelle Golden

In this episode, Michelle Golden and I discuss her experience pursuing the adoption of value pricing at KCoe Isom. Our conversation covers the “better way” of pricing, the advantage of options and the “add-on” strategy. We conclude with the impact of value pricing on new employees.

Filed Under: Accounting, Episodes, Switching

Value Pricing for Business Counsel with Peter Carayiannis – 114

January 30, 2017 by Kirk Bowman Leave a Comment

Value Pricing for Business Counsel with Peter Carayiannis

Peter Carayiannis started his legal career with a national law firm in Canada. Later, while working as a solo attorney, he discovered his niche, general business counsel to corporations. Peter then founded Conduit Law, which has become Deloitte Conduit Law, an affiliate of Deloitte. Among his unique qualifications, he is licensed to practice law in the United States and Canada. Switching to […]

Filed Under: Episodes, Legal

WordPress News Is Not A Commodity with Brian Krogsgard – 113

January 23, 2017 by Kirk Bowman Leave a Comment

WordPress News is Not a Commodity with Brian Krogsgard

Brian Krogsgard is a WordPress developer from Birmingham, AL. He is the founder and editor of Post Status, a WordPress newsletter, and the host of Post Status Draft, a podcast for WordPress developers. He started working with WordPress in 2010, after graduating from Auburn University with a degree in mechanical engineering. Starting As a WordPress […]

Filed Under: Episodes, Software, WordPress

Making the Switch at a Large Firm with Simmons & Barnes – 112

January 16, 2017 by Kirk Bowman Leave a Comment

Making the Switch at a Large Firm with Simmons and Barnes

Dan Simmons is the Managing Director of the Lantern Legal Group, and Andrew Barnes is the Chief Financial Officer. The company is the largest regional law firm in Australia. Andrew is also President of the Australasian Legal Management Practice Association (ALMPA). This interview was recorded during a trip to the United States with John Chisholm. We […]

Filed Under: Episodes, Legal, Switching

Determining the Value of the Intangible with Nick Disabato – 111

January 9, 2017 by Kirk Bowman Leave a Comment

Determining Value of the Intangible with Nick Disabato

Nick Disabato is the founder of Draft, a design consultancy in Chicago. He is best known for A/B testing through two productized services, Draft Revise and Revise Express. He is the author of three books including The A/B Testing Manual. Nick is a frequency speaker at conferences including South by Southwest and Web 2.0. The Business of […]

Filed Under: Creative, Episodes

The Most Important Thing About Pricing Vol. 3 – 110

January 1, 2017 by Kirk Bowman Leave a Comment

The Most Important Thing About Pricing Vol. 3

For the third straight year, Art of Value is celebrating the New Year with a compilation from the past twelve months. At the start of each show, I ask the same question: What is the most important thing you can share about pricing? In this episode, we revisit the answers from 30 of the expert […]

Filed Under: Episodes

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