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Pricing, Procurement & the Ad Agency with Tom Lewis

Pricing, Procurement & the Ad Agency with Tom Lewis – 119

May 10, 2017 by Kirk Bowman 3 Comments

In this episode, Tom Lewis and I discuss the state of value pricing in advertising in the United Kingdom. Our conversation explores having an effective value conversation with procurement. Then, he shares insights from the keynote speakers at the 2017 IPA conference in London.

http://traffic.libsyn.com/artofvalue/119-Pricing-Procurement-and-the-Ad-Agency.mp3

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About Tom Lewis

Tom Lewis is Financial Director at the Institute of Practitioners in Advertising (IPA) in Great Britain. He is the leader for the commerce “pillar” at the IPA. Although he is a Chartered Accountant, he has over 15 years experience in advertising.

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Filed Under: Creative, Episodes, Positioning

Comments

  1. Theresa Jennings says

    September 4, 2017 at 4:13 pm

    Last podcast? I’m heartbroken!

    Reply
  2. Kirk Bowman says

    September 6, 2017 at 3:48 pm

    Hi Theresa. Thank you for listening to the show.

    Not to worry, I have new episodes in the hopper for this fall.

    Reply
  3. Jim James says

    May 23, 2019 at 1:25 am

    This was v insightful.
    Thank you.
    Jim James
    China

    Reply

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