In this episode, Tom Lewis and I discuss the state of value pricing in advertising in the United Kingdom. Our conversation explores having an effective value conversation with procurement. Then, he shares insights from the keynote speakers at the 2017 IPA conference in London.
About Tom Lewis
Tom Lewis is Financial Director at the Institute of Practitioners in Advertising (IPA) in Great Britain. He is the leader for the commerce “pillar” at the IPA. Although he is a Chartered Accountant, he has over 15 years experience in advertising.