For the third straight year, Art of Value is celebrating the New Year with a compilation from the past twelve months. At the start of each show, I ask the same question:
What is the most important thing you can share about pricing?
In this episode, we revisit the answers from 30 of the expert guests from 2016.
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- Raise your rates on a regular basis. – The Value of Social Media with Mojca Marš
- Charge more. – A Masterclass in Creating Options with Keith Perhac
- It starts in your brain. – The Value of Telling A Story with Michael Hudson
- Pick a lane. – Picking Your Value Lane with Jeffrey Shaw
- It doesn't have to be that hard. – Going Timeless in the Legal Profession with Beth MacLean
- The key to higher prices is to deliver more value to your clients. – How to Create Value Through Positioning with Philip Morgan
- Pricing can be systematized. – Learn to Value Price Through a Process with Andrew Robertson
- Finding the value for the customer and relating your price to that value. – Creating Proposals That Win Business with Curtis McHale
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The value of the product or service is determined by the customer. – The Mindset for Creating Value with Dennis McIntee
- Invest in authentic relationships. – Compensating Your Team Based on Value with Christopher Marston
- Take a risk and offer a proposal with options. – Singing the Praises of Value Pricing with BJ Lee
- Pricing is part of a mental negotiation between the seller and buyer. – The Mental Health of the Entrepreneur with Cory Miller
- Start with the customer first. – Seek the Desired Outcome First with Lincoln Murphy
- The meeting is over once you start discussing price. – Learning the Art of Frame Control with Oren Klaff
- Embrace what you are worth. – Value and Pricing in the Enterprise with Matthew Habuda
- There is more to pricing than the number the customers pays. – A Value Conversation for the Solopreneur with Eric Davis
- You are charging less than you should be. – How the Customer Decides to Buy with Sean D’Souza
- Value pricing is more profitable than the alternatives. – Value Pricing Is A Competitive Advantage with Michael Bradley
- You are never going to get the price exactly right. – Discover Impact, Meaning and Feeling with Matthew Tol
- You are what you charge for. – To Increase Value, Create an Experience with Joe Pine
- Focus on what you are delivering to the customer. – The Foundation of Wealth Is Wisdom with Rabbi Daniel Lapin
- Never put a price in front of a client until you understand their motivation. – Narrative Is the Medium for Value with Chris Lema
- Pricing is based on context. – Designing Value for Your Online Course with Janelle Allen
- The is no magic formula you can apply to pricing. – The Freedom of Value Pricing with Chris Blunt
- You can shear a sheep often, but you can only skin him once. – The Value of Significance with Aaron Walker
- Pricing is worthy of serious attention by the business owner. – The Legacy of Value and Pricing with Paul Kennedy
- Charge more. – Revenue Generation for Ecommerce with Kurt Elster
- You need to address your biggest critic… yourself. – After You Create Value, Profit First with Mike Michalowicz
- You need to have alignment not simply agreement with the client. – Align Value with Your Target Market with Aaron Vidas
- Price is what you pay; value is what you get. – Be Nice: The Rules of Customer Service with Lee Cockerell
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