Art Of Value

Discover Value | Create Options | Start Pricing

  • About
  • Events
    • AOV Conference 2017
  • Podcast
    • Accountants
    • Bookkeepers
    • Creatives
    • Developers
    • Lawyers
  • Work Together
    • Coaching
    • Consulting
    • Speaking
  • Contact
Four Steps to Determine Value and Set Pricing: WordCamp DFW

Four Steps to Determine Value and Start Pricing from WordCamp DFW

October 8, 2014 by Kirk Bowman Leave a Comment

In October 2014, I had the opportunity to present a session at WordCamp DFW 2014 called Four Steps to Determine Value and Start Pricing. Even though the overhead projector was not working, we had a great session on the four steps to implement value pricing including Q&A.

Video Highlights

  • 3:15 – Define Value Pricing
  • 4:00 – The Value Pricing Chart
  • 5:15 – Three Disadvantages of Hourly Billing
    • 5:40 – Conflict of Interest
    • 6:35 – Faster Equals Less Money
    • 7:10 – The Wrong Focus: Inputs
  • 8:10 – Step 1: Believe You Create Value
    • 9:20 – Peer Review
    • 10:05 – Self-Evaluation
    • 10:40 – Customer Feedback
  • 11:25 – Step 2: Discover Value
    • 11:50 – 4 Sources of Value
    • 12:50 – Ask Great Questions
    • 14:55 – Role Play
    • 16:15 – Redirect Conversation
  • 17:25 – Step 3: Create Options
    • 20:45 – Time
    • 21:45 – Terms
    • 23:00 – Tailoring
  • 24:00 – Step 4: Start Pricing
    • 25:45 – Reference Price
    • 27:45 – Anchoring
    • 30:05 – Pricing Review
  • 31:45 – Q&A

Filed Under: Options, Software, Switching, VeraSage, Videos, WordPress

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search

Email List

   Join   

Podcast

Subscribe

Copyright © 2023 · Centric Theme on Genesis Framework · WordPress · Log in