Art Of Value

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Pricing the First WordPress Host with Joshua Strebel – 039

March 31, 2015 by Kirk Bowman Leave a Comment

Pricing the First WordPress Host with Josh Strebel

Joshua Strebel is a husband, a father and co-founder and CEO of Pagely, the first managed WordPress hosting company. He graduated college on a Friday, got married on a Saturday and started his business 90 days later with the leftover honeymoon money. Pricing WordPress Hosting What is the most important thing you can share about […]

Filed Under: Episodes, Software, WordPress Tagged With: Startup, Web development, WordPress

Do Not Assume in a Value Conversation with Jonathan Stark – 038

March 24, 2015 by Kirk Bowman Leave a Comment

Do Not Assume in a Value Conversation with Jonathan Stark

Jonathan Stark is a mobile consultant who helps retail brands thrive in a post-PC era. He’s written three books on web development including O’Reilly’s Building iPhone Apps with HTML, CSS, and JavaScript. He made the national news with Jonathan’s Card, an experiment using mobile payments at Starbucks. He ditched hourly billing and has 10 years experience with value pricing. Value Pricing […]

Filed Under: Episodes, Software Tagged With: Hourly billing, Software development, Value conversation

The Value of Tomorrow with Brennan Dunn – 035

March 3, 2015 by Kirk Bowman Leave a Comment

The Value of Tomorrow with Brennan Dunn

Brennan Dunn started as a freelancer and grew his business into a 10+ person agency. He then decided to create software for himself, rather than others with Planscope.io. Additionally, he has created a variety of teaching tools for pricing and lead generation at DoubleYourFreelancing.com. Positioning With Care What is the most important thing you can share about pricing? It’s […]

Filed Under: Episodes, Software Tagged With: Options, Positioning, Software development

A Contrary View of Value Pricing with Tim Dietrich – 028

January 13, 2015 by Kirk Bowman Leave a Comment

A Contrary View of Value Pricing with Tim Dietrich

Tim Dietrich is a database consultant, specializing in the FileMaker platform. He is the author of FileMaker Pro 13 Absolute Beginner’s Guide and creator of FMEasySync, an open source sync framework for FileMaker. Wins & Losses in Value Pricing What is the most important thing you can share about pricing? Tim mentioned my session from FileMaker DevCon 2009 with Jonathan Stark. […]

Filed Under: Episodes, Software, Switching Tagged With: Hourly billing, Project management, Software development

Value Pricing Services for WordPress with Matt Medeiros – 022

December 11, 2014 by Kirk Bowman 1 Comment

Value Pricing Services for WordPress with Matt Medeiros

Matt Medeiros is co-owner of a web agency, host of a podcast and developer of WordPress plugins. In this episode, he talks about determining value and pricing services for WordPress projects. What is your opinion of pricing services in the WordPress space? For services, first and foremost be confident in what you can provide. Positioning is very important – what […]

Filed Under: Episodes, Software, WordPress Tagged With: Creative agency, Web development, WordPress

A Car Salesman Learns to Value Price with Matt Medeiros – 021

December 9, 2014 by Kirk Bowman 2 Comments

A Car Salesman Learns to Value Price with Matt Mederios

Matt Medeiros is co-owner of a web agency, host of a podcast and developer of WordPress plugins. In this episode, he talks about his experience in car sales and pricing products. What have you learned about selling and pricing from car sales? Selling cars can help you learn to listen and how to deal with “tire kickers.” You can […]

Filed Under: Episodes, Software, WordPress Tagged With: Creative agency, Web development, WordPress

The Internal Perspective of Value Pricing with Kirk Bowman – 018

November 25, 2014 by Kirk Bowman Leave a Comment

The Internal Perspective of Value Pricing with Kirk Bowman

In this episode, Wes McClure continues the interview with Kirk, discussing how he uses value pricing from the perspective of a business owner and with his team. How do you ensure your team understands value? Talk about it all the time. Learn from experience. Team members can shadow on a call to learn. Your team will […]

Filed Under: Episodes, Software, VeraSage Tagged With: Project management, Software development, Value conversation

The External Perspective of Value Pricing with Kirk Bowman – 017

November 20, 2014 by Kirk Bowman Leave a Comment

The External Perspective of Value Pricing with Kirk Bowman

In this episode, Wes McClure interviews Kirk on his path to value pricing, the challenges with hourly billing, and the process he uses now with his customers. What was your path to value pricing? Life-long entrepreneur. Custom software developer “by the hour” for the 15 years. Switched to value pricing for 5 years ago. Kirk shares his “conversion” […]

Filed Under: Episodes, Software, VeraSage Tagged With: Project management, Software development, Value conversation

Learning to Value Price Is A Process with Marty Thomasson – 015

November 13, 2014 by Kirk Bowman Leave a Comment

Learning to Value Price Is A Process with Marty Thomasson

Gearbox Solutions is switching to value pricing. In this episode, owner Marty Thomasson discusses his experience during the transition and the impact on the business. What is the most important thing you can share about pricing? Moving to value pricing requires a full commitment. It requires changing the way you think, including new soft skills. Changing your business to value pricing is […]

Filed Under: Episodes, Software, Switching Tagged With: Self-confidence, Value conversation, Value pricing story

The Impact of Strategic Pricing with Jim Medema – 008

October 21, 2014 by Kirk Bowman 2 Comments

The Impact of Strategic Pricing with Jim Medema

In this episode, Kirk visits with Jim about his experience talking with customers about value and price. They explore the challenge of scope creep, and then how Kirk helped Jim price a recent business opportunity. They conclude with a review of Jim’s sessions from a recent technology conference.

Filed Under: Episodes, Project Management, Software

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