Kimanzi Constable has gone from delivering bread to becoming a full-time writer. He writes for cool places like The Huffington Post, Entrepreneur Magazine, and Fox News. He has self-published over 100,000 copies of his books including, Are You Living or Existing? If you follow him on social media, you know he is a huge Taylor Swift fan. From Delivery Driver to Author What is the most important thing you can share about pricing? Make sure you charge enough. His first business was … [Read more...]
Standardizing Value Through Products with Kai Davis – 058
Kai Davis is an outreach consultant who focuses on building relationships and online community. He is also an e-commerce consultant who helps businesses increase their sales. Previously he was a front-end developer for WordPress and a jazz pianist. He is speaking in September at the Double Your Freelancing Conference. Kai's Value Pricing Journey What is the most important thing you can share about pricing? Price is subjective to each customer. When a customer is evaluating a … [Read more...]
Finding Your Sauce (and Value) with Cerrone & Urcioli – 055
Chris Cerrone & Laci Urcioli are the hosts of the Chris Cerrone Show, a podcast with 1.8 million downloads across 136 episodes. They are also marketing and business consultants, who hail from Vegas. Chris is a former skateboarder, and Laci a former circus performer. Know Your Value What is the most important thing you can share about pricing? Know your value. Your value has a direct effect on what you can charge. Know your customer and audience. For whom are you … [Read more...]
The Role of Value in Sales with Donald Kelly – 053
Donald Kelly is the host of The Sales Evangelist podcast and an award-winning speaker. His podcast has been mentioned in Entrepreneur Magazine, The Huffington Post and on Yahoo Finance. He's a sales trainer and mentor, and a self-admitted addict to staycations. Kirk was a guest on Episode 32 of The Sales Evangelist. Getting Started in Sales What is the most important thing you can share about pricing? Price is the reward for the value that people see. People can be afraid of … [Read more...]
Creating Value the Disney Way with Lee Cockerell – 046
Lee Cockerell is the former Executive Vice President, Operations of Walt Disney World Resort. He led a team of 40,000 cast members and managed 20 resort hotels, four theme parks, and two water parks. He is the author of three books: Creating Magic, The Customer Rules, and Time Management Magic. He also has a podcast called, Creating Disney Magic with Lee Cockerell, hosted by Jody Maberry. Talking with Customers What is the most important thing you can share about pricing? Pricing is … [Read more...]
Clarity, Competence and Confidence with Kary Oberbrunner – 045
Kary Oberbrunner left his day job to pursue his dream job. From that experience, he wrote his sixth book, Day Job to Dream Job. Because he has written six books, he now coaches authors through a program called Author Academy Elite. His next event, Escaping Shawshank, will be in August 2015 with Dan Miller. The Three Cs What is the most important thing you can share about pricing? Pricing is a reflection of self-image. You will never outperform your self-image. You will never … [Read more...]
A Book Starts the Relationship with David Hancock – 044
David Hancock is the founder and CEO of Morgan James Publishing. He has written or co-written 12 books, including Guerrilla Marketing for Writers, The Entrepreneurial Author, and Performance Driven Thinking. NASDAQ recognizes David as one of the premier business leaders in the publishing industry. Pricing in Book Publishing What is the most important thing you can share about pricing? As entrepreneurs, we sometimes try to overprice things. Charge as much as you can without … [Read more...]
The Value of Story and Experience with Jody Maberry – 043
Jody Maberry is a former park ranger who now specializes in creating story and experience for customers. In other words, he's a marketing consultant and copywriter. He got his MBA from the Jack Welch Management Institute at Strayer University. He spends his free time hiking in the great northwest of United States and Canada. The Importance of Story and Experience What is the most important thing you can share about pricing? You are worth more than you think you are. It is good … [Read more...]
Value and Pricing for Copywriters with Ed Gandia – 031
Ed Gandia is freelance copywriter who got his start writing white papers for his employer. Now, he specializes in educational content for B2B software companies. He is an author and host of the High-Income Business Writing Podcast. Pricing for Freelance Copywriters What is the most important thing you can share about pricing? Most people price on the low side. Forrest Gump Principle - The less you know about a market, the easier it is to price higher. Ed started pricing too … [Read more...]
Creating Value With Crowd Funding with Jared Easley – 025
Jared Easley is host of the Starve the Doubts podcast. (Kirk was interviewed on episode #82.) He is also co-founder of Podcast Movement, the first conference exclusively for podcasters. Validate the Idea First What is the most important thing you can share about pricing? Validate your idea. Market before you manufacture. What are some ways to validate your idea? Create an Eventbrite page to see if people will pay for it. Use Ritetag to research the hash tags that … [Read more...]