Joshua Strebel is a husband, a father and co-founder and CEO of Pagely, the first managed WordPress hosting company. He graduated college on a Friday, got married on a Saturday and started his business 90 days later with the leftover honeymoon money. Pricing WordPress Hosting What is the most important thing you can share about pricing? Always charge more. Charge what the market will bear - your price is always too low. Pricing lets you choose your customer and assign a … [Read more...]
Do Not Assume in a Value Conversation with Jonathan Stark – 038
Jonathan Stark is a mobile consultant who helps retail brands thrive in a post-PC era. He's written three books on web development including O'Reilly's Building iPhone Apps with HTML, CSS, and JavaScript. He made the national news with Jonathan's Card, an experiment using mobile payments at Starbucks. He ditched hourly billing and has 10 years experience with value pricing. Value Pricing vs. Hourly Billing What is the most important thing you can share about pricing? Do it! If … [Read more...]
The Value of Tomorrow with Brennan Dunn – 035
Brennan Dunn started as a freelancer and grew his business into a 10+ person agency. He then decided to create software for himself, rather than others with Planscope.io. Additionally, he has created a variety of teaching tools for pricing and lead generation at DoubleYourFreelancing.com. Positioning With Care What is the most important thing you can share about pricing? It's not about you. It's about the customer. When it comes to pricing yourself, most people tend to think … [Read more...]
A Contrary View of Value Pricing with Tim Dietrich – 028
Tim Dietrich is a database consultant, specializing in the FileMaker platform. He is the author of FileMaker Pro 13 Absolute Beginner's Guide and creator of FMEasySync, an open source sync framework for FileMaker. Wins & Losses in Value Pricing What is the most important thing you can share about pricing? Tim mentioned my session from FileMaker DevCon 2009 with Jonathan Stark. Tim and I both studied value pricing and came to different conclusions. Tim thinks value … [Read more...]
Value Pricing Services for WordPress with Matt Medeiros – 022
Matt Medeiros is co-owner of a web agency, host of a podcast and developer of WordPress plugins. In this episode, he talks about determining value and pricing services for WordPress projects. What is your opinion of pricing services in the WordPress space? For services, first and foremost be confident in what you can provide. Positioning is very important - what do you do? Be to yourself. Make sure the customer is a fit and then have a value conversation with them. To get … [Read more...]
A Car Salesman Learns to Value Price with Matt Medeiros – 021
Matt Medeiros is co-owner of a web agency, host of a podcast and developer of WordPress plugins. In this episode, he talks about his experience in car sales and pricing products. What have you learned about selling and pricing from car sales? Selling cars can help you learn to listen and how to deal with "tire kickers." You can develop a niche even in the car sales. How does value influence a conversation you have with a customer? Explain your experience to help the customer … [Read more...]
The Internal Perspective of Value Pricing with Kirk Bowman – 018
In this episode, Wes McClure continues the interview with Kirk, discussing how he uses value pricing from the perspective of a business owner and with his team. How do you ensure your team understands value? Talk about it all the time. Learn from experience. Team members can shadow on a call to learn. Your team will challenge you. Have a pricing council. We ask subcontractors for a fixed price, but they are usually providing an effort-based price. The more people … [Read more...]
The External Perspective of Value Pricing with Kirk Bowman – 017
In this episode, Wes McClure interviews Kirk on his path to value pricing, the challenges with hourly billing, and the process he uses now with his customers. What was your path to value pricing? Life-long entrepreneur. Custom software developer "by the hour" for the 15 years. Switched to value pricing for 5 years ago. Kirk shares his "conversion" story. Getting to the point you are willing to say no if you can't help the customer becomes an integrity issue. Billing by … [Read more...]
Learning to Value Price Is A Process with Marty Thomasson – 015
Gearbox Solutions is switching to value pricing. In this episode, owner Marty Thomasson discusses his experience during the transition and the impact on the business. What is the most important thing you can share about pricing? Moving to value pricing requires a full commitment. It requires changing the way you think, including new soft skills. Changing your business to value pricing is a philosophical change. Value pricing is a technique to create a win-win for the customer … [Read more...]
The Impact of Strategic Pricing with Jim Medema – 008
In this episode, Kirk visits with Jim about his experience talking with customers about value and price. They explore the challenge of scope creep, and then how Kirk helped Jim price a recent business opportunity. They conclude with a review of Jim's sessions from a recent technology conference. … [Read more...]