Jason Coleman is the founder of Stranger Studios and the creator of Paid Memberships Pro, a membership plugin for WordPress. He is the co-author of Building Web Apps with WordPress. Jason enjoys playing Minecraft and Super Mario Maker with his kids. Kary Oberunner‘s podcast with Kirk is here: How to tell your friends their Digital Fly© is down […]
Selling Value to Corporate Purchasing with Jennifer Kinson – 074
Jennifer Kinson sells professional services to Fortune 100 customers in information technology. She typically manages 6- to 7-figure deals. Because of the size of the engagements, Jennifer has to put together ROI statements for her customers. She does not have a traditional sales background, and that works to her advantage. Her husband, James Kinson, is […]
A Second Chance at Value Pricing with Tim Dietrich – 073
Tim Dietrich is a mobile application consultant and the developer evangelist for Airtable. He was formerly a database consultant in the FileMaker space, creating several open source projects for the community. He majored in computer science at Towson University. Tim’s first appearance on the Art of Value was episode #28, A Contrary View to Value […]
Use Joy to Position Your Business with Richard Sheridan – 072
Richard Sheridan is the co-founder and CEO of Menlo Innovations. The title on his business card is “Chief Story Teller.” He is also the author of Joy, Inc. In his career, he has grown from programmer to vice president to entrepreneur. He loves to ski, and recently he set a personal record, completing a 5K […]
A Live After Action Review with Susan Fennema – 057
Susan Fennema is the project manager at MightyData. We have worked together for over five years. This episode is a glimpse into the internal conversations we have to continuously improve service for our customers. Creating a Quick Win What is the value of offering a “quick win” to the customer? The biggest value is a quick turn-around. We can […]
The Story of My Pricing Journey with Carrie Dils – 054
Carrie Dils is a WordPress developer and business consultant, a recommended Genesis developer by StudioPress, and an author of WordPress training courses at Lynda.com. Personally, she is a lover of rescue dogs and a craft beer connoisseur. Getting Started in Web Development What is the most important thing you can share about pricing? Every time she […]
The Value of the Customer’s Customer with Wes Higbee – 051
Wes Higbee was a guest on a previous episode of the Art of Value Show. His latest book is about value and software, Commitment to Value: How to Make Technical Projects Worthwhile. He is also the owner and chief consultant at Full City Technology. Wes focuses on helping teams learn to develop from a value perspective. The Path to […]
The Real Goal of Value Pricing with Ben Furfie – 049
Ben Furfie is a web designer who specializes in front-end development. Business wise, he focuses on lead generation for small to medium size businesses. Technology wise, he uses WordPress and the Genesis framework. He started out as a writer and then began to pick up the technology while working on magazine projects. He recently spoke […]
The Customer’s Perception of Value with Jason Cohen – 047
Jason Cohen is the founder and CTO of WP Engine. He started the company in 2010, and it has grown to 270 employees in four locations. Over his career, he has started four different companies, both bootstrapped and venture-backed. He also has a start-up incubator in Austin called the Capital Factory. How to Price Intangible […]
Why to Productize Your Consulting with Brian Casel – 040
Brian Casel specializes in launching and bootstrapping businesses. He is the author of Productize, a course to help freelancers turn their custom services into products. He also runs Restaurant Engine, a combination of SaaS and productized service for the restaurant industry. What Is Productized Consulting? What is the most important thing you can share about pricing? Pricing is more art than science. How […]