Casey Lewis is a consultant, helping people get out of debt. Additionally, he is a real estate agent. This episode shows his perspective on value in those areas. What is the most important thing you can share about pricing? If you can’t help solve a problem or add value, it is OK to walk away […]
In this episode, Cliff Ravenscraft and I explore his journey from insurance salesperson to podcast consultant. First, he had to believe he created value for his customers. Then, he had to learn how to price his products and services for his ideal customer. Along the way, he learned valuable lessons from his mentors that helped […]
In this episode, Matt Riopelle and I explore his experience with value pricing, from the initial introduction through helping creative agencies learn to price their customers. Matt explains why pricing well can make up for mistakes in other areas. He also describes why freelancing can be similar to renting a U-Haul truck.
Most professionals (accountant, lawyers, designers, developers) charge by the hour because that is how it has always been done. Jon Lax has done the research to explain why. In the early 1900s, an attorney at Boston Legal Aide asked MIT for assistance managing a backlog of cases. The result was the creation of the billable hour […]
Your story is the core of your brand. If you know your story, you can tell your audience. If the audience connects with your story, they will share your message with others. On the flip side, if you do not have a story, you do not have a brand. Melissa Hawks explains the value of […]