Tom Lewis is Financial Director at the Institute of Practitioners in Advertising (IPA) in the United Kingdom. He is also the leader of the Commerce “pillar” at the IPA. Although he is a Chartered Accountant, he has over 15 years experience in advertising.
In this episode, Tom and I discuss the state of value pricing within advertising in the UK. Our conversation focuses on having an effective conversation with procurement. He also shares insights from the keynote speakers at the recent IPA conference in London.
Contact Tom Lewis